Job ref no.: CT3119530-01#0018
Mercedes-Benz Hong Kong Limited

In-house Agency Lead

Mercedes-Benz Hong Kong Limited

Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan

RESPONSIBILITIES

  • Lead an in-house content production agency and work together with Multimedia Designer, Content Producer and Web Developer to support Sales & Marketing, Customer Services and Financial Services department to develop and execute content marketing activities to achieve marketing strategies and business objectives.
  • Manage development of multimedia, video and other online media assets. Liaise with sales and marketing team to ensure campaign proposals are executable and can be effectively enforced.
  • Oversee digital analytics to set KPI, track success and refine strategy for website, SEO, SEM, social media activity. Formulate content strategies with product launch plan, customer experience and sales conversion optimization in mind
  • Regular monitor content and touchpoint performance by analysing quantitative traffic and user behavioural metrics, as well as qualitative feedback from social media, retailer and end customers, to provide insights and directions to marketing team for improvement on communication.
  • Identify industry trends, insights, emerging social media channels, new ideas, new approaches and updated tools that help refine digital marketing strategy to drive prospect acquisition, conversions and engagement
  • Supervise and prioritize content creation requests from different departments (Marketing, Sales, Customer Services and Financial Service). Resolve time and scope conflicts by actively communication and negotiating with stakeholders.

REQUIREMENTS

  • University degree in Marketing, Communication, Design or equivalent experience
  • 5+ working experience in digital or creative agency
  • Experienced with ATL and BTL campaigns managing on transcreative work and multimedia campaign materials
  • Proven experience in driving successful content marketing, digital marketing or e-Commerce campaign
  • Deep understanding of digital marketing, e-Commerce, and best practices within automotive industry
  • Rich connection to external design, copywriting and translation resources
  • Ability to translate marketing and creative needs into user and technical requirements is key.
  • Excellent communication skill in English and Chinese
  • Entrepreneurial personality with creative and analytical mindset
  • Strong communicator and project leader with the ability to work cross-functionally.
  • Excellent planning, organizational and time management skills with an ability to achieve multiple targets and deadlines.

Negotiation and conflict resolution skills.
Handful skills to extract accurate reports and valuable insights from Onmiture and data analytical tools such as Google Analytics.
Experiences in A/B testing, user testing and user research are definite advantages.
Excellent written and spoken English and Chinese skills with strong marketing sense.
Proactive, result-driven, adaptable, independent and flexible in a fast-changing environment. 

For the successful candidate, we offer a 5-day week in addition to a salary that commensurate with your experience and qualification.

Potential candidates who meet our requirements, kindly apply with full resume and application letter indicating your present and expected salary via Apply Now.

We are an equal opportunity employer. The information provided will be treated in strict confidence and only be used for recruitment related purposes. The Company may refer suitable applicants to other vacancies within the Group. All personal data of unsuccessful applicants will be destroyed within 12 months on completion of the recruitment exercise.

More job information
Job ref no. CT3119530-01#0018
Salary
  • N/A
Job Function
Industry
Location
  • Wanchai
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree