Job ref no.: CT3128012-01#9315

International Creative Marketing Manager (Liquid State Limited, JV of Sony Music & Tencent)

Sony Music Entertainment Asia Inc.

Reporting to the Head of Marketing & Promotions – International at Liquid State, you will be responsible for all global-facing marketing & promotions campaigns, and also closely involved the work of developing regional artists from the Asia continent.

What you'll do

  • Implement and execute all marketing campaigns & promotions for Liquid State Artists globally and assist in the planning and development process. Assist to strategize and measure its impact and effectiveness
  • Manage and maintain social media channels for Liquid State artists and brand
  • Create compelling content for marketing campaigns and artists
  • Maintain strong relationships with online, social, print, radio and TV media partners
  • Build strong relationships with Repertoire Owners, Asia markets and Artist Managers
  • Build an end-to-end customer journey from prospects to existing clients
  • Collaborate effectively with other Promotions & Publicity teams across Liquid State Shareholder label teams and Digital Service Providers’ teams
  • Constantly observe market trends, review data and draw actionable insights and steps to achieve objectives and share with the team
  • Stay abreast on new emerging connections, trends and technology across all demographics and potential new audiences
  • Compile regular reports for Liquid State releases and artists
  • Assist in managing product across music releases
  • Support Liquid State artists’ promotional and commercial visits and collaborate with other markets to maximize their exposure
  • Travel to South East Asia and/or other places for artist promotion when required

Who you are

  • Passion for music and familiar with digital landscape and technology
  • Experienced in working with online, social media, print, television & radio partners in the music sector
  • 3 years or above of working experience in marketing, media, sales and/or agency
  • Excellent written and oral communication skills in English
  • A team player and progressive thinker
  • Proficient in Microsoft Office, e.g. Powerpoint, Excel and Word
  • Proficient in Adobe Photoshop
  • A high level of attention to details and highly organized
  • Self-motivated, hard-working and enthusiastic

What we give you

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

  • A modern office environment designed to foster productivity, creativity, and teamwork
  • We invest in your professional growth & development
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More job information
Job ref no. CT3128012-01#9315
Job Function
  • Hunghom
Employment Term
  • Permanent
  • Full-time
  • 3 years
Career Level
  • Middle management level
  • Degree