Plan and develop effective communications plans for new products to reach customers
Conduct competitor analysis, focus group and develop writing positioning and messaging
Design and develop full set of marketing collaterals including marketing brochures, illustration insert, launch pack, quick quote and other supporting dales materials
Requirements:
Degree holder in Marketing, Communications or Journalism is preferred
At least 8 -10 years solid marketing experience, with at least 3 years in managerial level, preferably in finance/insurance industry
Strong marketing sense, business acumen, excellent leadership and communication skills
Experience and knowledge of printing production
Able to work under pressure and meet tight deadlines
High proficiency in both Chinese and English
Strong PC skills in Word, Chinese Word Processing, Excel, PowerPoint and web content management
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