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Job ref no.: CT3114388-01#5481

Manager, Advanced Analytics

Robert Walters

My client is a leading insurance firm looking for a Manager to join their Advanced Analytics team.


Role Summary

  • The candidate will be an integral part of the Hong Kong Advanced Analytics Team:
  • NPS – Work with functional customer experience champions to implement NPS, analyse results to identify trends and insights, and translate into actions to improve customer experiences.
  • Data Science / Analytics – Develop market leading analytics capabilities ranging from organisation BI to advanced models, deploy leading edge analytics techniques/tools to improve ongoing insight generation process.
  • CRM & Channel Strategy – Collaborate with CRM, Digital/Customer Marketing team to leverage data from multiple sources to generate insights under a customer-centric, need-based context, by developing segmentation / contact strategy / product /channel analytics solutions appropriate for the respective business lines and distribution models.
  • Campaign Management – Develop and implement an effective campaign management structure. Also work with CRM and Digital/Customer Marketing team to enable hypothesis testing in campaign via experimental design, develop effective & efficient lead management process, implement sales funnel tracking and close-loop learning.

Responsibilities

  • Manage and oversee the development of management reports and performance dashboards
  • Analyse results from NPS, and work with customer experience champions to recommend areas of improvements
  • Support campaign and trigger development through pre-campaign analysis, sizing, targeting, test and learn set up, tracking, and recommendation for refinement.
  • Assist in the development of customer segmentation, product propensity, and customer life time value models to support various analytics initiatives
  • Provide recommendations to the CRM and Marketing team on conducting advanced quantitative analyses facilitating effective targeting, segmentation, and identification of opportunities around cross-sell / up-sell, retention, direct selling and other marketing program optimisation
  • Constantly review the current operational process and take initiative to improve productivity and efficiency




Qualifications

  • University degree with quantitative focus, such as Statistics / Mathematics / OR, Information Systems, Quantitative Analysis for Business, or Economics. A post-graduate degree a plus.
  • 5+ years of experience in business analytics and modeling, preferably within the retail financial services industry
  • Language: English, Cantonese

Competencies

  • Strong analytical mindset with solid problem solving skills
  • Strong communication and presentation skills. Ability to present data reports and analyses in a simple and clear way
  • Has excellent collaboration and influencing skills to work with a team of peers and senior stakeholders. Willingness to seek out diverse insights and perspectives from own and related teams to realise team and customer objectives.
  • Ability to drive projects to execution by developing deliverables timelines and effectively managing stakeholders. Tracks goal achievements versus plans and maintains engagement despite obstacles.
  • Experience in deploying analytics campaigns including pre-campaign analysis, targeting, test and control development, response tracking and analysis
  • Hands-on experiences in segmentation, predictive modeling, multivariate analysis and customer analytics using statistical techniques
  • Proficient in SAS (Base, Enterprise Guide, Enterprise Miner), SQL, VBA, or other data mining tools; knowledge in Python, R a plus
  • Experience with data visualisation using Power BI, QlikView, Tableau, or other tools
  • Knowledge in digital analytics using Adobe/Google Analytics
  • Analytics and reporting acumen including both quantitative and qualitative assessment, and understanding of NPS methodology
  • A team player and passionate about achieving positive results in the business. Facilitates attainment of mutual agreement by communicating with diplomacy and tact, and gains commitment to decisions made.

Get in touch

Sunaina Sadhwani

+852 - 21619421

 

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More job information
Job ref no. CT3114388-01#5481
Salary
  • 35,000 - 55,000 / month
Job Function
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree