Job ref no.: Manager, Card Usage & Retention
Dah Sing Financial Group

Manager, Card Usage & Retention

Dah Sing Financial Group

To develop card usage plans for existing DSB credit card customers and achieve business target on account receivable, point-of-sales and fee income growth.

Main Responsibilities:

  • Grow retail sales and revenue for all DSB credit card products
  • Drive innovative and actionable card usage plans and programs which align with management directions and are beneficial to DSB credit card business growth
  • Execute marketing programs flawlessly and coordinate with internal counterparts to ensure smooth implementation of marketing programs and initiatives
  • Manage and strike the balance between sales volume and cost, achieve business target with a reasonable budget
  • Maintain win-win relationship with existing business partners and explore new partnership to benefit the building of DSB card usage habit of existing cardholders
  • Identify potential customer segments and analyze their needs to retain the profitable segment, stimulate strong hook for their card usage and increase active ratio
  • Participate in digital enhancement projects to enhance customer experience and service
  • Manage the reward programs and reward costs to balance and control profitability
  • Lead and coach subordinates to deliver business results and execution excellence

Incumbent Requirements:

  • Degree holder in Marketing or Business Administration with at least 8 years’ experience in marketing or product management of retail banking or credit card products
  • Good team player and detail-oriented
  • Able to work under pressure and tight schedule
  • Good financial acumen
  • Strong interpersonal, communication skills and PC skills
  • Some experience of people management is preferred
  • Good command of written and spoken English and Chinese  

Please note that only shortlisted candidates will be notified.