Job ref no.: CBCMCBCM-CT201806
BOC Credit Card (International) Ltd

Manager, Co-brand Card Marketing

BOC Credit Card (International) Ltd

  • 5-day week
  • Insurance plan
  • Medical plan


  • Participate in formulation & implementation of marketing strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate marketing programs to achieve the assigned business target
  • Maximize the business opportunities in partners’ customer database via various cross-sell and joint promotion programs
  • Analyze market research and customer behaviors on products and provide recommendation to maximize profitability
  • Propose new card product and marketing campaigns to increase market penetration
  • Work closely with various partners to plan and implement the launching of new initiatives and maintain good business relationship with the partners
  • Drive both internal and external parties to ensure smooth implementation of marketing programs
  • Manage marketing budget with effective manner.


  • Degree holder in Marketing or Business related disciplines
  • Minimum 3 years’ experience in marketing function, preferably with card marketing experience.
  • Strong business acumen with excellent project management and problem solving skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to [via CTgoodjobs Apply Now ]

*Data collected would be used for recruitment purposes only.  Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

More job information
Job ref no. CBCMCBCM-CT201806 (CT3113256-01#0662)
  • N/A
Job Function
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Middle management level
  • Degree