Hang Seng Bank Limited

Manager, Commercial Banking Marketing

Hang Seng Bank Limited


We are currently seeking a qualified marketing specialist to join us as Manager, Commercial Banking Marketing.

Principal responsibilities

  • Formulating marketing plans in support of the business and marketing goals to capture business opportunities and support business growth on commercial banking services.  
  • Deliver effective and measurable multi-channel marketing campaigns for acquisition, portfolio growth, product penetration and cross selling for business segments.
  • Ensure marketing materials developed comply with the brand guidelines and relevant regulatory requirements and adopt a consistent and robust approach to manage resources and risks
  • Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programmes
  • Monitor program progress/ effectiveness and conduct post-program evaluation for future improvement



  • University degree in Marketing, Business Administration or a related discipline 
  • Solid experience in Marketing, with exposure to financial institutions. Exposure new-to-bank customer acquisition, lending, with hands-on experience in digital marketing and social media is a definite advantage
  • All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs 
  • Excellent communication, analytical, problem solving, negotiation and project management skills
  • Strong self-motivation and customer orientation, with the ability to work independently and under pressure
  • Resourceful, with excellent communication and leadership skills 
  • Proficiency in both English and Chinese 
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
  • High level of customer centricity mindset with dedication to deliver exceptional quality services for customers

Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have. 

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job Function
Work Model
  • On-site / At the workplace
Employment Term
  • Permanent
  • Full-time
  • 5 years - 20 years or above
Career Level
  • Middle management level
  • Degree