Job ref no.: CT3116066-01#0232
Convoy Global Holdings Limited

Manager, Content Marketing

Convoy Global Holdings Limited

Benefits
  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Discretionary bonus
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Special / extra leave
  • Family-friendly Leave
  • Examination leave
  • K + 4 more

As a rapidly growing financial institution and the leading Independent Financial Advisory conglomerate in Hong Kong, Convoy Group strives to provide the best in class, multifaceted financial services for our customers.

We are looking for high caliber candidates to share our vision and venture our success.

 

Responsibilities:

  • Develop and implement content marketing initiatives and contribute to formulate content strategy
  • Collaborate with relevant parties to define the brand/customer stories to engage target customer segments
  • Develop the content calendar and define the owners of content to particular personal groups
  • Establish editorial guidelines and supervise writers, editors, content developers to ensure guidelines is followed
  • Liaise with technical teams to ensure the Content Management System (CMS) works effectively
  • Work closely with relevant parties on all creative and branding initiatives to ensure brand consistency across different channels
  • Support UAT, internal training, compliance review, corporate projects to ensure a high quality and engaging experience to existing and potential customers
  • Assist to develop team and provide training and coaching through constructive feedback and identify potential talents for succession planning

 

Requirements:

  • Bachelor’s degree in journalism, public relations, translations, communications or with equivalent experience
  • Proven editing/writing skills, with track record of working with business partners to execute content marketing initiatives
  • Enthusiastic, responsive and meticulous individual with positive attitude
  • Responsible individual with good communication and analytical skills
  • Excellent Chinese and English (both spoken and written) and outstanding communication skills
  • Experience in creating/curating content for different personas/target segments and able to replace sales pitches with empathetic stories to address their pain points
  • With marketing and publishing mindset and able to think like an educator who understand what the audiences need to know and how they want to consume it.
  • Think “customer first" and have clear articulation of the business goal behind the creation of a piece/series of content.
  • Passionate about new technologies/digital marketing platforms and have the agility to embrace changes
  • Able to lead and inspire varied teams of creative personnel and content creators to achieve the business objectives.
  • Good project and people management skills
  • Good persuasion and presentation skills (knowledge of video/visual development tools is a plus)

 

We offer competitive remuneration including career prospects to the right candidate. Interested parties please send detailed resume with availability, current and expected salaries to Human Resources Department, Convoy Global Holdings Limited, 39/F @CONVOY, 169 Electric Road, North Point, Hong Kong or email [via CTgoodjobs Apply Now ]

(All applications will be treated in strict confidence and used for recruitment purpose within Convoy Global Holdings Limited only) 

More job information
Job ref no. CT3116066-01#0232
Salary
  • N/A
Job Function
Industry
Location
  • North Point
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree