Job ref no.: CT3118295-01#0142
Hang Seng Bank

Manager, Customer Propositions (Cross Border Segment)

Hang Seng Bank

Customer Value Management - Customer Propositions Department

We are currently seeking a high caliber professional to join our department as Manager, Customer Propositions.


Principal responsibilities

  • Generate new ideas and formulate business strategies on cross border business.
  • Plan and execute cross border projects and campaigns to enhance awareness and broaden customer base
  • Collaborate with internal and external stakeholders including Product, Channel, Marketing, vendors to deliver key pillars to cross border proposition
  • Keep abreast of market trend and identify business opportunities
  • Assist Section Head of Customer Propositions to develop and drive differentiated customer proposition of designated Retail Banking and Wealth Management customer segment(s) by defining the types of services, delivery channels, product & pricing.
  • Monitor the segment portfolio and identify appropriate portfolio action to specific segments to enhance the product penetration and profitability for designated segment(s)
  • Collaborate with different business units to develop product bundles and lead cross-business taskforce team to drive proposition-led wealth management promotion / marketing programs and work out the end-to-end service/ sales journey.
  • Adopt customer journey design in the development of customer solutions offerings aligned to customer needs
  • Liaise with related departments, branches/call centre / digital banking to ensure the proposition is properly delivered to customers



  • University degree in Business Administration, Marketing OR other relevant qualifications
  • Minimum of 5 years’ retail banking experience with marketing / sales experience an advantage
  • Customer-oriented with strong business acumen and analytical skills
  • Strong Self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes


(Candidates with less experience will be considered for the position of Assistant Customer Propositions Manager.)


All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job ref no. CT3118295-01#0142
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 5 years - 20 years or above
Career Level
  • Middle management level
  • Degree