Job ref no.: CT3119678-01#0081
Hang Seng Bank

Manager, Customer Propositions (Mid and Young Segment)

Hang Seng Bank

Customer Value Management - Customer Propositions Department

We are currently seeking a high caliber professional to join our department as Manager, Customer Propositions

Principal responsibilities

  • Identify opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, effective anchor and appropriate channel strategies
  • Design and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
  • Develop customer solutions including privileges, loyalty programs and events, and product offerings based on analytics insights, customer characteristics and needs to deepen customer relationship
  • Collaborate with business units, channel teams, marketing and IT for the design and management of the digital channel experience, offline-to-online experience with the connectivity power of social customers and mobile / internet to drive brand awareness and customer stickiness
  • Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction



  • University degree in Business Administration, Marketing OR other relevant qualifications
  • Minimum of 5 years' retail banking experience
  • Solid experience in banking product acquisition, e.g. banking account, credit card, securities account or payroll, etc.
  • Customer-oriented with strong business acumen and analytical skills
  • Strong Self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

(Candidates with less experience will be considered for the position of Assistant Customer Propositions Manager.)

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job ref no. CT3119678-01#0081
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 5 years - 20 years or above
Career Level
  • Middle management level
  • Degree