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Job ref no.: CT3127808-01#0341
PrimeCredit Limited

Manager, Digital Acquisition and Social Media

PrimeCredit Limited

About this company

Responsibilities

  • Formulate the business and marketing strategy on digital acquisition to achieve business goals
  • Initiate and implement effective digital marketing campaigns from end-to-end to drive conversion digitally
  • Manage the process from planning to execution for loan and card digital acquisition in the areas of programmatic marketing, display ad, SEM, social media marketing, comparison site, CPA deal and MGM
  • Manage project of Customer Data Platform, Marketing Automation and AI Machine Learning (including Salesforce, Tealium, Pega, etc.)
  • Responsible for UTM, DCM, GTM, Tealium and Media Tag management
  • Responsible for E2E Conversion Tacking and Insight-driven Data Analysis
  • Analyze and utilize digital MIS data to make recommendations to optimize overall strategies
  • Monitor SEO and web traffic metrics for better optimization and conversion rate
  • Make recommendation on enhancing the site and app performance by data analysis
  • Work closely with product teams including credit cards and lending to synergize and formulate the effective client growth plan and execution
  • Build digital partnership with external vendors to expand the potential base for customer acquisition

 

Requirements

  • University degree holder in Marketing, Business Administration, Advertising or related disciplines
  • At least 6-8 years of experience in Performance Marketing, Social Media Content Management and Customer Data Platform
  • Solid knowledge of SEO, SEM/Double Click Search, Google Tag Manager, Tealium, Google Analytics and DoubleClick Campaign Manager
  • Working knowledge of Salesforce is a must
  • Strong business acumen and exhibits strong balance of creativity and analytical skills
  • Self-motivated with good interpersonal and problem solving skills
  • Able to work under pressure and meet tight deadline
  • Proficient in MS Office Applications, especially Excel Pivot Table
  • Excellent command in both spoken and written English and Chinese with transmedia techniques

 

This is a very rewarding and exciting opportunity. We offer an attractive remuneration to the successful candidates. Please forward your resume with present and expected salary by clicking Apply Now or complete the online application form at https://www.primecredit.com/career/en/jobs.

To know more about PrimeCredit, please visit our websites https://www.primecredit.com/career/en/.

All applications will be treated in strict confidence and only be used for recruitment related purpose.

More job information
Job ref no. CT3127808-01#0341
Salary
Job Function
Industry
Location
  • Wanchai
Employment Term
  • Permanent
  • Full-time
Experience
  • 6 years - 8 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Examination leave
  • Housing allowance
  • Insurance plan
  • Loan availability
  • Medical plan
  • … + 5 more