Job ref no.: 631303BR (CT3118014-01#0509)
Hong Kong Disneyland

Manager, Digital Business (Product Development)

Hong Kong Disneyland

Company Profile
  • 5-day week
  • Additional subsidies
  • Dental plan
  • Education subsidies
  • Examination leave
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Paid overtime
  • Transportation allowance
  • Year-end bonus
  • … + 5 more

Job Summary:

The Manager, Digital Business is leading the production team to deliver successful on-line promotional campaigns, grow website traffic and optimize the conversion rate in all digital channels. This role will have to work closely with all internal and external parties to develop the best fitting solution for HKDL.

This role has strong sales role in managing our contracted partner to continuously develop our digital business in China, which includes Tmall, and all other potential digital platforms.

It requires strong project management experience, business acumen, China exposure, vendor management, conflict resolution and influencing skills. The candidate has to provide insight on local business challenges, digital trends & opportunities, and is accountable for growing and meeting HKDL’s on-line revenue goals.


  • Develop, own and maintain the long term digital business strategy by integrating multiple guest’s touch points and backend technical platforms through cross team leadership
  • Partners closely with the leaders to understand how to adapt and localize global solutions. Provides thought leadership among peers, colleagues, internal Disney partners/leaders, and other team members in order to drive projects forward
  • Work closely with China partner to grow Tmall store and other potential digital platforms
  • Leverage on segment resource and experience to develop the mobile strategy and solution for HKDL with the consideration of geographical target segments in South East Asia countries and China specifically
  • Lead the team to manage digital product development projects and deliver daily content production at the best SLA in meeting with business demands
  • Develop website content guideline, content strategy, content approval process in achieving efficiency and consistence across brand websites and all other digital touch points
  • Drives direct revenue to by optimizing traffic, conversion, and through up-sell capability to maximize transaction value

Basic Qualifications:

  • Bachelor degree holder in Arts or Science or related disciplines
  • At least 10 years’ experience with 3 years in project management, e-business and travel with deep knowledge in online technology, systems development life cycle, mobile trend and web usability
  • Needs a strong sense of understanding in travel core business, financial returns, value drivers and fiscal management of large-scale complex product lines and projects
  • Solid exposure in business development of the South East Asia regions, with a particular focus on the needs of the Mainland Chinese market
  • Understand the system development life cycle, business implementation, SEM, SEO and website content management
  • Strong project leadership skills, including an ability to communicate effectively at all level
  • Good command of written and spoken English and Chinese (Cantonese and Mandarin) 

About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hongkong International Theme Parks Limited, which is part of a business segment we call Hong Kong Disneyland Resort.