Manager, Digital Marketing

Role Responsibilities

Strategy

• Develop an integrated segment marketing strategy to generate higher brand equity for positive perception and to deliver a differentiated competitive edge in our Digital Banking against competitors.
• Connect, collaborate and align business agenda for formulation of a strategic and holistic marketing plan focusing on new client and product acquisition and digital adoption within given budgets.
• Be the guardian for the Brand to ensure it is rightly applied to deliver our brand promise and values in our marketing communications.
• Contribute and support the Hong Kong Brand & Marketing team to optimize segment and products campaigns and the overall retail marketing agenda.
• Contribute and collaborate with Group and Regional Brand & Marketing teams to optimize global campaigns and strategies for local implementation.
• Explore and pilot new marketing approach and techniques to uplift the bar for Digital Marketing and be a success model for other markets
• Stay close to industry trends, competitor moves and positioning for shaping of necessary marketing responses.

Business

• As a core member to work on various Marketing Tech projects to reshape and enhance the existing marketing operating rhythm.
• Play a pivotal role in driving the online acquisition for the range of retail products from cards to loans and deposit accounts.
• Partner and collaborate with business stakeholders to develop clear, precise briefs for formulation of the optimal marketing solution to deliver objectives.
• Monitor, track and report on campaign performance in a timely manner to guide informed decision making.
• Explore and implement ways for cost effective and quality acquisition through media and creative optimisation
• Conduct and support market research to extract relevant customer insights for devising new product CVP and pre/post campaign tracking.
• Monitor social media buzz through social listening to track the positive and negative conversations that are relevant to the Brand and to channel the insights to business teams.
• Develop and build partnership with key digital and social media partners such as Google and Facebook to shape our digital marketing strategy and be a leader in forefront marketing technologies.

Processes

• Ensure all internal GPS and external compliance standards are adhered to in the marketing process.
• Ensure campaign spends are within the approved marketing budgets following proper accrual protocols and deliver best value for money.
• Support evaluation and review of sponsorship opportunities and proposals.
• Manage marketing vendors as contract owner to ensure they adhere to the procurement and relevant out-sourcing standards with the right controls and regular review of SLAs.
• Drive process efficiency with continuous review of process flows and feedback to GPS.
• Instil a collaborative model to support the timely delivery of quality and effective campaigns.
• Lead media initiatives and work with internal & external parties to ensure delivery of business targets
• Ensure end-to-end data tracking by working with internal and external teams across marketing tech stack from Google and Adobe platforms
• Leverage on the Bank’s DMP and marketing tech stack to drive effective product and client acquisition.
• Work with partners from Group Digital and Group Digital Marketing on initiatives such as Acquisition Pod to pilot and lead changes in digital marketing.

People & Talent

• Degree holders preferably with 8+ years of well-rounded experience in digital marketing gained from agency and client-side.
• Specific hands-on experience, track record and knowledge in Data Management Platform and Marketing Technology will be advantageous.
• The successful candidate needs to be a good team player, client-obsessed and passionate in delivering success.
• They must possess an analytical mind and data-driven thinking, coupled with creativity in identifying solutions.
• Proven ability to multi-task and manage multiple projects at a time
• Outstanding written and verbal communication, presentation skill in both English and Cantonese

Risk Management

• Take first line risk management responsibilities into own responsibilities and every general management role, follows the Group’s organizational structure, incorporating business, functional and geographic entity dimensions.
• Ensure a full understanding and effective management of the risk and control environment in area of responsibility, and actively seeking advice from specialists wherever required.
• Ensure all material risk are identified, assessed, mitigate, monitored and reported, ensure that known risks are controlled within acceptable boundaries and to consistent standards.
• Ensure all applicable policies, procedures, limits and other risk control requirements are implemented and compiled with. Ensure that applicable external rules and regulations are compiled with.

Governance

• Maintain robust business and regulatory governance standard by adhered to relevant process, policies and procedures.
• Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
• Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Group Brand & Marketing
• Group Digital Acquisition and Digital Marketing
• Digital Acquisition Team
• Product
• Compliance and Legal

Our Ideal Candidate

Qualifications

• University Graduate
• Relevant Digital Marketing experience

Role Specific Competencies

• Digital Marketing 

Apply Now to join the Bank for those with big career ambitions.