Job ref no.: 88488585-R-0003424 (CT3119781-01#0071)
FWD Life Insurance Company (Bermuda) Limited

Manager, Loyalty Marketing

FWD Life Insurance Company (Bermuda) Limited

  • 5-day week
  • Competitive pay
  • Discretionary bonus

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD is focused on creating fresh customer experiences, with easy-to-understand and relevant products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

FWD is the insurance business of investment group, Pacific Century Group. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. While FWD Life Insurance Company (Bermuda) Limited has been affirmed .A3・ by Moody's and .A・ by Fitch, FWD General Insurance Company Limited has also received .A・ rating from Fitch, all with a stable outlook.

In Hong Kong & Macau, FWD has been providing quality services to around 534,000 customers with over 730 staff.

If you are looking for a company where can fuel your inspiration and cultivate your expertise, join us on our exciting journey.

Job Summary

You will be a core member of the customer marketing team responsible for the development, design and management of the customer loyalty program. Focusing on implementing customer experience vision, strategies and roadmaps, the role delivers effective customer retention practices to encourage sustained engagement and build stronger customer relationships.

The Job

  • Propose, plan and execute customer loyalty initiatives to facilitate customer engagement through implementing personalized and targeted marketing communications. 
  • Lead and develop the customer loyalty team and cross-functional teams in achieving designated initiatives
  • Continually test the quality of customer experience including new program benefits, experiential rewards and functionality, and improvise solutions to deliver on a customer-first vision.
  • Forecast and assess industry trends, utilizing each customer touchpoint to establish a data-rich view of the customer
  • Measure, analyze and report on marketing programs, ensuring information such as campaign progress and operation updates to be effectively communicated across different levels

The Person 

  • Creative self-starter with the ability to drive innovative change in marketing with rapidly-evolving dynamics
  • Problem solver and team player with the ability to strategically approach problems as opportunities
  • At least 7 years of solid marketing experience in promoting innovative and effective customer loyalty programs to achieve desired objectives
  • Strong project management skills including organization and time management
  • Advanced interpersonal, communication and presentation skills in collaborating with internal and external stakeholders, partners and vendors
  • Excellent written and verbal communication skills in English and Chinese
  • University degree in business, marketing or a related discipline
  • Strong PC skills including MS Word, Excel, PowerPoint and Chinese word-processing 

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.

More job information
Job ref no. 88488585-R-0003424 (CT3119781-01#0071)
Job Function
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
  • 7 years - 10 years
Career Level
  • Middle management level
  • Degree