Job ref no.: 494907
Bank of China (Hong Kong) Limited

Manager (New Product Marketing)

Bank of China (Hong Kong) Limited

  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Extra maternity leave
  • Extra paternity leave
  • Family medical plan
  • Housing allowance
  • Insurance plan
  • Marriage leave
  • Medical plan
  • K + 8 more

Job No.: 494907
Employment Type: Full time
Departments: E-Finance Centre
Job Functions: Business Development, Product Development & Management


  • Responsible for and participate in the sales and promotion of E-Finance services and products to ensure the smooth operation of E-finance products; and work closely with internal and external parties to deliver quality services
  • Formulate social media and branding strategy or initiatives, and conduct marketing campaign in various medias
  • Formulate and implement customer’s engagement strategy that aims at sharpening the banks’ branding and product reputation through continuous target customers’ acquisition and activation
  • Plan and organize online and offline marketing campaign to increase exposure in social media and enhance customers’ stickiness
  • Leverage professional analytical tools on operational data to drive product delivery and optimize operational effectiveness and efficiency
  • Keep abreast of and conduct competitors’ analysis to assess its strengths and weaknesses; conduct research on competitors’ channels and services to increase the Banks’ competitiveness


  • Degree or above (Journalism, Media, education or other related discipline is preferrable)
  • At least 2 years’ experience in sales and promotion of E-Finance Products
  • With professional IT background or experience preferred
  • Strong communication, writing and editing skills with excellent command of both written and spoken English and Chinese
  • Strong insight and business acumen, creative and resourceful to create social media campaign with heated discussion
  • Energetic mindset, excellent interpersonal skills, coordination and execution ability, and great sense of team work
  • Strong English oral and written communication skills; good command of Cantonese preferred 

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please email your application to For details, please visit our website

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 24 months of receipt. 

More job information
Job ref no. 494907 (CT3116057-01#1317)
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 2 years - 7 years
Career Level
  • Middle management level
  • Degree