Posted on 2022-08-03

Manager or Assistant Manager – Digital Marketing (Insurance co)

Harvest Personnel Agency

 
 

Job Highlights

  •  
    Identify digital market trends & growth opportunit
  •  
    University graduates
  •  
    At least 8 years’ relevant experience

Job Description

Responsibilities:
  • Identify digital market trends and growth opportunities and risks across HK and Mainland China, particularly Greater Bay Area business opportunity
  • Develop digital marketing strategies and plans which meet business targets to support business growth
  • Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all HK and Mainland China marketing events, including customers’ events, lead generation events, and external corporate events (e.g. offline shows and product launches)
  • Design and build user communities, including all variety of digital components and digital service for retaining sticky high-quality users
  • Lead digital marketing and digital product team to acquire new prospects, retain existing users, recommend for users’ needs, proficiently use various channels to achieve user growth
  • Analyze users’ data for persona and activity data for behaviors, pay attention to the content of social media, identify problems in time and implement improvements
  • Work as the liaison between the field sales team, communications, product team and IT team to ensure consistency and effectiveness of all marketing programs
  • Manage external agencies and build relationships with vendors
  • Evaluate and track the success of marketing programs and campaigns
Requirements:
  • University degree, with at least 6 years’ relevant experience
  • Profound understanding of the insurance market; deep understanding of HK and China market
  • Excellent content interpretation for life insurance product and service to customers, compelling value propositions that can be expressed in a variety of media
  • Proven track record creating, managing, marketing events focused on ROI;
  • Profound business acumen and entrepreneurial mindset
  • Able work in a fast-paced, dynamic and deadline-oriented environment
  • Excellent English , Mandarin and Cantonese
 

Location: Wanchai

Salary: Neg

for any query, pls call Ms Wan at 23120060 or Apply Now 

 

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More job information
Salary
Job Function
Location
  • Wanchai
Industry
Employment Term
  • Full-time
Experience
  • 6 years - 20 years or above
Career Level
  • Middle management level
Education
  • Degree