Job ref no.: CT3116128-01#6075

Marketing Automation/Digital Marketing Specialist

Flir Systems Company Limited

Benefits
  • 5-day week
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan

 

Marketing Automation/Digital Marketing Specialist

 

The Marketing Automation /Digital Marketing Specialist reports to the Director of Global Digital Marketing and will participate in the migration of business lines to our marketing automation platform. The Marketing Automation/Digital Marketing specialist will participate in content editing, designing, developing, and maintaining our public websites emails, landing pages and more.

 

Duties & Responsibilities:

  • Create HTML emails, landing pages, forms, nurturing and scoring programs, and reports within the marketing automation system.

  • Design and develop web page layouts, banners, and animations for ecommerce, blogs, mobile sites, etc.

  • Maintain and update CRM database records.

  • Ensure the integrity of the data we present in reports. Should be willing to dig into the data and troubleshoot any anomalies.

  • Update, maintain, and improve data quality of our various databases.

  • Develop html/CSS based templates based on graphic layouts adhering to best practices for search engine optimization, web browser capability, and accessibility.

  • Using database tools and/or filters and work with marketers to carve targeted email lists from the marketing database based on: geography, persona, job title, and product/solution focus.

  • Design and create spreadsheet reports.

  • Work in our content management system (CMS) updating pages, images, files, and videos.

  • Edit and update web page layouts, banners, and animations for ecommerce, blogs, adaptive

  • sites, etc. while adhering to best practices for search engine optimization, web browser capability, and accessibility.

     

    Education, Skills & Experience:

  • Detail-oriented.

  • Strong knowledge of grammar, spelling, and copy editing.

  • Ability to hand code clean and web standard friendly HTML and CSS (HTML5 and CSS3 knowledge a plus)

  • Strong knowledge of Microsoft Word, Excel, Adobe Photoshop, Illustrator, and Dreamweaver.

  • Knowledge of, or desire to learn marketing automation best practices.

  • A great eye for visual design (layout, color and typography).

  • Bachelor’s degree in related field.

  • Minimum 1 year of experience in a general office environment, including use of a Windowsbased PC and Microsoft Office applications (Word, Excel, PowerPoint)

 

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More job information
Job ref no. CT3116128-01#6075
Salary
  • N/A
Job Function
Industry
Location
  • Shatin
Employment Term
  • Full-time
Experience
  • 1 year - 6 years
Career Level
  • Non-management level
Education
  • Degree