comScoreTag Job - Marketing & Communications Manager - Diamond Brand, VMA Group Asia Limited
VMA Group Asia Limited

VMA Group is the Global recruitment and training specialist for corporate and marketing communications.

Marketing & Communications Manager - Diamond Brand

Job Ref.CT3112279-01#3976

My client is a luxury diamond brand, looking for a strong candidate to take over the marketing function for Hong Kong, Macau and Taiwan. Mainly responsible for digital marketing, trade marketing, VM and CRM. Digital Marketing would be the main focus of this role. 

 Duties and Responsibilities: 

  • Define strategic directions and marketing plan; guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Influence media and promotion plans
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how

If you are: 

  • Strong track record in marketing from Beauty or FMCG industries
  • Strive for excellence, flexible, creative with high learning agility
  • Excellent communication and interpersonal skills
  • Experience in leading a team; ability to motivate and inspire
  • Fluency in English & Cantonese

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  • 5-day week
  • Dental plan
  • Discretionary bonus
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