Marketing Executive for Beauty Brands Company

Cristal Marketing Management Company Limited

We are looking to grow our team by adding Marketing Executives passionate about retail, beauty, and cosmetics and willing to challenge the status quo of traditional beauty retail. This role will be responsible for creating compelling content through copywriting, graphic design, and simple video editing for the use of various social media channels, digital platforms, and offline channel marketing while using a high level of creativity and independent judgment. This role will be directly reporting to the Marketing Assistant Manager.


  • Create compelling, well-structured, and original content of copywriting, graphic design, or video editing to align with the overall marketing strategy, ensuring all the tones and styles are consistent across all platforms
  • Develop content based on approved concepts for the website, promotion campaigns, collateral items, digital content, and internal communications material
  • Write and optimize content for brand landing pages
  • Work as part of the creative team to come up with engaging and practical concepts to build brand awareness and to implement the marketing campaigns with tracking of performance data as support
  • Assist in strategizing and the use of efficient and effective SEO & SEM keywords to maximize reach

   Your success metrics include the following:

  • Sales and web traffic generated by your content
  • Conversion rates of your landing pages and, sales content & copywriting
  • Quality and speed of meeting project delivery deadline
  • Engagement generated by social media posts


  • Diploma or above in Journalism, Marketing, Communications or PR-related discipline; and with minimum of two years of relevant working experience in digital marketing, media design, or copywriting
  • Suitable candidates without two years of working experience will be offered as Junior Marketing Executive 
  • Sufficient experience in simple graphic design and video editing using tools such as Adobe Illustrator, Canva, Final Cut Pro, etc.
  • Experience working with WordPress, Facebook ad manager, and Whatsapp Business tools
  • Excellence in written Chinese
  • Self-sufficient with research and content learning skills
  • Adaptability in writing style, able to effectively target a wide range of audiences
  • Ability to take technical concepts and make them easy for people to understand with clear, concise, and accurate writing
  • Experience creating high landing pages, with a solid understanding of SEO techniques and tools
  • Comfortable working independently, with excellent organizational and time management skills, proactive and self-motivated


  • Excellence in written English
  • Experience in Beauty Industry or creative writing/ blogging is a plus
  • Work experience in content marketing
  • Experience growing followers and engagement on social media
  • Experience with email marketing or customer lifecycle communications.

  Please provide your expected salary and work portfolio when submitting your CV.

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More job information
  • 5-day week
  • Discretionary bonus
  • Flexible working hours
  • Medical plan
Job Function
  • Tsimshatsui
Work Model
  • On-site / At the workplace
Employment Term
  • Full-time
  • 2 years
Career Level
  • Entry level
  • Diploma or equivalent
  • Asso. Deg or High Dip