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Posted on 2023-05-08
Marketing Executive for Beauty Brands Company
Job MatcherWe are looking to grow our team by adding Marketing Executives passionate about retail, beauty, and cosmetics and willing to challenge the status quo of traditional beauty retail. This role will be responsible for creating compelling content through copywriting, graphic design, and simple video editing for the use of various social media channels, digital platforms, and offline channel marketing while using a high level of creativity and independent judgment. This role will be directly reporting to the Marketing Assistant Manager.
Responsibilities
- Create compelling, well-structured, and original content of copywriting, graphic design, or video editing to align with the overall marketing strategy, ensuring all the tones and styles are consistent across all platforms
- Develop content based on approved concepts for the website, promotion campaigns, collateral items, digital content, and internal communications material
- Write and optimize content for brand landing pages
- Work as part of the creative team to come up with engaging and practical concepts to build brand awareness and to implement the marketing campaigns with tracking of performance data as support
- Assist in strategizing and the use of efficient and effective SEO & SEM keywords to maximize reach
Your success metrics include the following:
- Sales and web traffic generated by your content
- Conversion rates of your landing pages and, sales content & copywriting
- Quality and speed of meeting project delivery deadline
- Engagement generated by social media posts
Requirements
- Diploma or above in Journalism, Marketing, Communications or PR-related discipline; and with minimum of two years of relevant working experience in digital marketing, media design, or copywriting
- Suitable candidates without two years of working experience will be offered as Junior Marketing Executive
- Sufficient experience in simple graphic design and video editing using tools such as Adobe Illustrator, Canva, Final Cut Pro, etc.
- Experience working with WordPress, Facebook ad manager, and Whatsapp Business tools
- Excellence in written Chinese
- Self-sufficient with research and content learning skills
- Adaptability in writing style, able to effectively target a wide range of audiences
- Ability to take technical concepts and make them easy for people to understand with clear, concise, and accurate writing
- Experience creating high landing pages, with a solid understanding of SEO techniques and tools
- Comfortable working independently, with excellent organizational and time management skills, proactive and self-motivated
Optional
- Excellence in written English
- Experience in Beauty Industry or creative writing/ blogging is a plus
- Work experience in content marketing
- Experience growing followers and engagement on social media
- Experience with email marketing or customer lifecycle communications.
Please provide your expected salary and work portfolio when submitting your CV.
All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
Skills
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Company Overview
Cristal Marketing Company is a revolutionizing lifestyle beauty marketing company overlooking two unique beauty brands. Our beauty space brand, Skin Retreat, delivers fun and carefree one-stop beauty experiences for our customers, from high-end facials and body treatments. Our makeup brand, Out of Colours, offers breakthrough technology for on-demand makeup customization service and e-commerce brand selling globally.
At Cristal Marketing, we continue to revolutionize the cosmetics & beauty industry space and seek to pioneer Hong Kong into a global beauty ecosystem. Keeping our core competence and value, we continuously create new products and experiences and, most importantly, nurture and work with the best talents.
We'll give you the freedom to determine your direction and deliver it in your style. Outperform our expectations, and you'll move forward faster than you ever thought possible. Come ready to dream and eager to grow.
Our Company:
Cristal Marketing is under its parent company, Global Cosmetic. Global cosmetics is a cosmetic manufacturing company- we are the most competitive cosmetic manufacturer in Hong Kong and Southern China, spreading our markets to North America Europe and Greater China, exceeding a sales revenue of multi-million USD. In Global Cosmetics, we believe in constant change and never-ending growth with the vision of "Creating a Beauty-ful World".
