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Job ref no.: ME/HK/180510
PR Newswire Asia Ltd

Marketing Executive

PR Newswire Asia Ltd

Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Medical plan

Marketing Executive

The Marketing Executive is responsible for supporting PR Newswire’s revenue-generating efforts in the APAC (excluding China) through executing effective and results-focused marketing campaigns that fuel lead generation activity.  Your key activities will include the following:

Primary Duties & Responsibilities

Support the execution of regional marketing plan with special focus on 4 key areas: Sponsorship & Partnership, Content marketing, Online & Social Media Marketing and Marcom & Event Management.

Sponsorship & Partnership

  • Identify and pursue sponsorships and partnership opportunities with events, professional & industry associations, chambers of commerce and relevant influencers.
  • Coordinate with all internal/external stakeholders and provide necessary marketing & logistic support to ensure the sponsorships/partnerships are executed in the most efficient and timely manner.

Content Marketing

  • Create or assist in the production of content such as blogs, eBook, case studies, whitepaper, video, infographics and etc.  Promote content via owned and social channels.
  • Develop and manage content editorial calendar to fuel lead generation

Online & Social Media Marketing

  • Effective management of social media channels on LinkedIn, Facebook and Twitter to drive engagement and followers. Set up, manage and report on results for paid advertising campaigns.
  • Nurture and engage customers and leads through email marketing activities and apply email marketing best practices to drive open/click-through rates.

Marcom and Event Management

  • Constantly maintain a comprehensive set of marketing collateral such as company brochure, case studies, product sheets, sales presentations, videos and etc, Develop ad hoc marketing and sales materials whenever necessary.
  • Brief and liaise with the internal/external designer for creative and production requirements. Ensure deliverables are received by agreed deadlines.
  • Write press releases and perform basic but creative copywriting.
  • Manage website content to ensure a consistent showcase of new and evergreen content to drive downloads and website visits.  Monitor website statistic via Google Analytics.
  • Manage customer events by providing pre, through and post-marketing support.  Liaise and coordinate with other teams to drive attendance.

Requirements 

  • BA or BS degree in Marketing, Communications, or other relevant disciplines
  • 2 - 4 years of marketing experience gained from multinational companies, preferably in related industries such as media, business information, public relations and marketing services.
  • Exposed to a broad spectrum of marketing and communications techniques. Enjoy keeping abreast of latest marketing and PR trends.
  • Possess working experience in content marketing and familiar with content management process. If no prior experience, a strong passion for writing and storytelling is highly preferred.
  • Excellent verbal and written communication in English is a must. Good command in Mandarin and Cantonese is also preferred
  • Possess analytical mind and have a basic understanding of Google Analytics and AdWords.
  • Ability to think creatively and have a keen eye for visual design. Basic knowledge of designing application such as Adobe Illustrator, InDesign or Photoshop is a plus but not a must.
  • An organized, resourceful, fast learner, problem solver, and self-motivated individual. Comfortable with taking initiative and working in a fast-paced environment.
  • Good project management and multitasking skills to meet deadlines.

Application Process

Interested applicants please send detailed resume stating current and expected base salary and available starting date by email to [via CTgoodjobs Apply Now ]. The company will contact the right candidate(s) for face-to-face and/or phone interviews.

Candidates not notified within eight weeks should consider their application unsuccessful. Personal data collected will be solely for recruitment purposes and treated in strict confidence. Personal data of unsuccessful applicants will be destroyed after 3 months.

More job information
Job ref no. ME/HK/180510 (CT3112574-01#0151)
Salary
  • N/A
Job Function
Industry
Location
  • Wanchai
Employment Term
  • Permanent
  • Full-time
Experience
  • 2 years - 4 years
Career Level
  • Non-management level
Education
  • Degree