This new position, based at our Hong Kong office and reporting to jointly to our Hong Kong-based Head of Territory and our UK based Senior International Marketing Executive, will play a key role in shaping Superdry’s global presence across our Asia Pacific markets by delivering our marketing strategy, objectives and seasonal plans.
As the key contact for our franchise partners across ten Asia Pacific markets (Hong Kong, Taiwan, India, Malaysia, Singapore, Indonesia, Thailand, Vietnam, Cambodia & the Philippines), you will work closely with our customers across the territory, delivering first-class marketing support to Superdry’s wholesale and franchise partners. Our franchise partners commit to spending a percentage of their annual sales turnover on marketing the Superdry brand locally, and this role will focus on helping them achieve this in the most effective and on-brand way possible.
We are looking for an experienced local marketing professional from within our sector, who is passionate and creative and who will drive our ambition to be a truly global digital brand
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The Superdry brand is a genuine British success story that has grown to a turnover of £872m, £96m profit and a strategic plan in place that will make us a £1bn company by 2020. We are a multichannel operator with well-developed and highly successful retail, ecommerce, wholesale and franchise businesses and customers in virtually every country in the world. We are well on our way to achieving our goal of becoming a global lifestyle brand.
Superdry operates a mixed model of ownership for our retail store estate, comprising of owned stores (in the UK, some European countries and the USA) and concessions within large department store retailers, together with licensed and franchised operations across the rest of the world. One strand of our global growth strategy is to increase sales through our franchise network, with Asia Pacific being seen as a key region in this growth plan.