Cathay Pacific Airways Ltd

Marketing Executive

Cathay Pacific Airways Ltd

Reports to: Assistant Marketing Manager
Department: Brand, Insights & Marketing Communications (BIM)

Role Introduction
The Marketing Executive is accountable for producing and delivering world class marketing solutions for the Cathay programme and the partners. The role is responsible for formulating industry specific marketing strategies and conceptualising & delivering marketing activity across all Cathay and Asia Miles’ touchpoints and will be working closely with marketing agencies on content development, etc.

Key Responsibilities

  • Implement marketing campaigns with the purpose of supporting our business partners’ marketing requirements and the company’s business objective.
  • Assist in designing and implementing marketing campaigns via multiple channels including eDM, social media, digital paid media and key opinion leaders (KOL), etc.
  • Manage content for marketing campaigns, ensuring it is delivering the brand promise and adhering to brand guidelines.
  • Collaborate with internal stakeholders, such as Data Analytics, Business Development and Channel Marketing, for the planning and execution of marketing initiatives.
  • Identify the right target market segmentation and design campaign workflow with marketing tools to deploy email marketing campaigns.
  • Prepare post campaign reports to monitor and evaluate campaign effectiveness.
  • Collaborate with internal and external teams to analyse campaign results, collect member behaviour insights and share with partners for future marketing initiatives


  • University degree in Marketing, Communications, Business or other related disciplines.
  • 2-3 years of relevant content development and/or marketing campaign management experience.
  • Experience in Advertising/Media agencies will be an advantage.
  • Experience in Digital Marketing (eDM, social media marketing) and vendor management required.
  • Must have good analytical, data management and project management skills.
  • Knowledge in using database management software and campaign management tool (Adobe Campaign/Marketing Cloud) will be a plus but not a must.
  • Knowledge in marketing landscape in finance service, insurance, or ecommerce space will be highly preferred.
  • Strong interpersonal and communications skills.
  • Excellent written and verbal communication skills in both Chinese and English.

Application Deadline: 31 JAN 2023

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Please note that with effect from 1 June 2022 onwards, all Cathay employees and contractors who work in Cathay City and all other Cathay Group Company premises in Hong Kong must have received a third dose of COVID 19 vaccine.  Being tested regularly for COVID-19 is not an option. Consideration will be given to those who are unable to get vaccinated for valid medical reasons.