Job ref no.: 226972352-0000GFN4

Marketing Manager – Brand and Communication - Global Functions


The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high calibre professional to join our team as a Marketing Manager – Brand and Communication.

Principal Responsibilities

  • Support the development of financial literacy and digital initiatives to help customers attain financial well-being

  • Implement internal and external communications that drives financial literacy across retail banking

  • Implement marketing communication initiatives among emerging affluent segment that are aligned to business strategic priorities

  • Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives

  • Conduct market analysis and customer insight studies to assist in programme development

  • Keep track of marketing budget and spend to achieve business objectives

  • Monitor and analyse programme performance, and recommend and implement actions for improvement.

  • Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

  • Overall departmental logistic where necessary


  • University graduate in business studies or marketing is preferred

  • Knowledge on financial literacy is an advantage

  • Experience in a marketing role of no less than 6 years, with past track record in segment management and a good understanding of banking products would be highly preferred

  • Good language skills, both writing and speaking, in mainly Chinese and English

  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment

  • Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense

  • High degree of personal drive and resilience

  • Open-minded and creative

  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

More job information
Job ref no. 226972352-0000GFN4
  • 35,000 - 40,000 / month
Job Function
Employment Term
  • Full-time
  • 1 year - 5 years
Career Level
  • Middle management level
  • Degree