Marketing Manager (Campaign Management)

• Campaign management
• ATL,BTL, O2O channel
• Investment funds, pension, insurance products.

40 - 50k

Keywords: ATL, BTL, marketing strategy, marketing project,

Job Posting:

Marketing Manager (Campaign Management)

Key Responsibilities

• Design and implement ATL and BTL marketing campaign and programs to enhance the corporate image via multi-media channels.
• To drive customer engagement via product promotions and marketing campaigns
• To work closely with distribution team to drive O2O business
• To liaise with internal and external partners to implement marketing programs or events and to ensure timely roll out with quality.
• Conduct market intelligence and analyse market research for strategic market planning and reporting purpose. 

Requirements: 

• University graduate in marketing or related discipline
• 6 years’ experience in pension, insurance or banking industry
• Solid experience in executing marketing projects via multi-media channels
• Sounds experience in digital campaign program.
• Knowledge of investment fund, pension, MPF or related areas have added advantages
• Proactive and strong commitment to excellence in job performance