A professional B2B marketing manager to strategise, formulate and execute the CCIB marketing strategy supporting the business priorities and agenda.
Strategy
Sound knowledge of the China market and a good understanding of the opportunities opening up for corporate clients, especially the Greater Bay Area initiatives and around New Economy
Business
Position the Bank as a thought leader especially in the Greater Bay Area through strategic partnerships with media, key sponsorship platforms and business chambers etc. Strengthen and amplify the GBA Index through media, social and client engagement platforms.
Processes
Event marketing: organising seminars, conferences, client hospitality events approved in the marketing plan to the highest levels of professionalism. Familiar with the digital marketing landscape in China (experience in managing and driving utilisation of WeChat etc)
People & Talent
Work with key business stakeholders from CCIB to strategise, develop and execute marketing initiatives that helps to stand out the Bank’s position in the marketplace and drive marketing activities accordingly to fulfil business needs
Risk Management
Branding: advising and safeguarding the branding and educate business stakeholders to follow branding guidelines.
Governance
Manage the marketing finance reporting, procurement arrangement, liaison for operational matters, etc.
Regulatory & Business Conduct
Display exemplary conduct and live by the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
CCIB Segments and all Product teams for marketing initiatives strategic direction and coordination
CEO offices in HK and GBA, for marketing initiatives coordination
Group Brand & Marketing for alignment of global strategy
Corporate Affairs for media related event management, media interview with CCIB/ GBA management to build brand and profile
Global Sourcing for procurement advice on vendor engagement & employment of service
Finance for bill payment and cost centre transactions
Legal and Compliance for expert advice on marketing initiatives and clearance of marketing materials
External Partners – Event Agency / Production house / Media Agency for expert advice on development of client engagement strategy and creative execution
External Partners – Strategic Alliance for development & execution of joint marketing initiatives
Our Ideal Candidate
Qualifications
Languages: English & Mandarin – fluent; Cantonese – preferred but not necessary
Preferably to have experience of B2B marketing or professional services marketing
Preferably to have around 8 years of work experience, preferably in the financial services industry with a track record of implementing successfully marketing initiatives
Role Specific Competencies
Comfortable in interfacing with external clients
Superior influencing and negotiation skills
Ability to work autonomously or as part of a team
High level of accuracy and attention to detail
Strong experience with Microsoft Office suite
Willing to travel
Apply Now to join the Bank for those with big career ambitions.
About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.