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Job ref no.: CT3114386-01#5319

Marketing Manager - Core Pharma Busines Unit

GlaxoSmithKline

Your Responsibilities:
By offering a broad range of medicines and vaccines, we help healthcare professionals to provide the right treatments for patients.

The job of a Marketing Manager in GSK's Core Pharma Business Unite exists to leverage network of external and internal resources to deliver branded related company objectives.

Key Responsibilities include (but not limited to):

  • Implement product strategy for the assigned brands to deliver short term objectives with a focus on GSK's HIV portfolio
  • To lead and drive HIV portfolio business growth and sustainability
  • Work synergistically with cross functional teams to maximize responsible brands’ value
  • Provide tactical marketing support to the sales team eg. Product training, promotional tactics and campaign
  • Develop and implement Brand marketing plan and quarterly action plan.
  • Develop product communication strategies and marketing tactics
  • Understand and execute supply forecasting from the commercial perspective
  • Plan, organize, and monitor marketing activities to support sales promotion and customer service Conduct product training and competitive review for salespersons
  • Embed ADP tools and thinking in daily activities
  • Work closely with internal departments, agencies and other parties to put in place effective marketing programmes
  • Work closely with Medical Department in product regulatory and clinical research issues
  • Live GSKs values and push the team forward to becoming the most admired healthcare company
  • Develop and implement plan for execution in different channels in partnership with the other channel expert roles (MCM, CD) within the organization
  • Responsible for the management of content within GSK HCP portal (eg. health.gsk)
  • Provide regular, up to date and relevant customer behaviour insights for the organization in assigned brands/TAs
  • Support Global MCM strategy and priorities by identifying and evaluating innovative uses of the channel that drive customer value and growth
  • Work with Global Content Manager partners and area partners (if applicable) to localise content created by Global
  • Responsible for maintaining the global standards, design/style guides, business processes for these channels
  • Embed ADP tools and thinking in daily activities
  • Work closely with internal departments, agencies and other parties to put in place effective marketing programmes
  • Work closely with Medical Department in product regulatory and clinical research issues
  • Live GSKs values and expectations while pushing the team forward to becoming the most admired healthcare company in HK

Accountability:
Primary deliverables of role; it's scope; impact on strategy, policy, business or people relationships:-

  • Implement quarterly operation plan, based on the objectives & timetable agreed in the marketing Plan;
  • Establish close links with external key stakeholders and thought leaders to facilitate product strategy implementation.
  • Monitor sales and inventory to produce a monthly demand forecast
  • P&L responsibilities for the assigned products

Complexity:
Degree of change & uncertainty; level of influencing required; degree of matrix working:-

  • Implement well defined marketing tactics with the support from superior
  • Collaborative role to franchise related sales team and other commercial functions in a well defined context

Why You?

  • Degree holder in science / related major
  • At least 5 years experience in the pharmaceutical industry
  • Proficiency in marketing, analytics and strategic planning
  • Flexible with excellent communication and interpersonal skills
  • A results-orientated approach to work with the ability to meet very tight deadlines
  • Ability to work within a complex matrix of relationships, interfaces and issues
  • Absolute commitment to the highest ethical standards and accountability for individual actions

Preferred qualifications:

  • Holder of an MBA preferred but not mandatory
  • Working experience/coverage in the areas of infectious disease / HIV a plus
  • Candidates with less academic / working experience may be considered for a Product Manager or Assistant Product Manager position.
  • LI-GSK

Contact information:
You may apply for this position online by selecting the Apply Now button.

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More job information
Job ref no. CT3114386-01#5319
Salary
  • N/A
Job Function
Industry
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree