Job ref no.: 498536
Bank of China (Hong Kong) Limited

Marketing Manager, Digital Marketing

Bank of China (Hong Kong) Limited

Job No.: 498536
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Marketing


  • Formulate digital and customer engagement strategy for BOCHK personal banking, develop short-term and long-term marketing strategies and marketing plan. Regularly review and optimize action plans to fulfill the business goals and objectives
  • Collaborate with other department leaders to define, prioritize, design customer acquisition, migration and communication plan through digital marketing campaigns and engagement efforts, to increase customer base, product usage & cross-selling, as well as channel migration
  • Own and build digital development and marketing roadmap including but not limited to digital platforms (websites UI/UX and SEO), Paid Media, Social Media and technology advancements
  • Proactively perform market sizing, market analysis as well as competitor analysis to identify business potential and new business models
  • Provide regular management updates on business performance and marketing programs efficiency, including examination of the effectiveness of the programs, best practice sharing and improvement plans, in order to continuously achieve best utilization of resources and maximization of sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign


  • Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 5 years solid working experience in digital marketing and digital transformation with good understanding of technology. Working experience in Banking is preferred but not a must.
  • A good self-starter with excellent leadership and influencing skills. Management consulting or project management experience is an advantage.
  • Excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua 

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.