Job ref no.: CTC-07618
now TV

Marketing Manager / Senior Marketing Executive (Digital Media)

now TV

  • 5-day week
  • Discretionary bonus
  • Insurance plan
  • Medical plan

The Job
  • Lead to formulate the marketing strategy for the online media services in Hong Kong and Asia Pacific Region
  • Manage the user experience and online acquisition program for mobile apps and websites
  • Involve in business planning for acquisition and motivate usage of the app download and viewership of the media platforms
  • Coordinate and liaise with internal and external parties / agencies for online marketing programs
  • Create direction and copywriting for contents on digital and social meida platforms to maximize the viral effect
  • Performing research, market analysis and market intelligence, integrating results into product working requirements, to bring the best features to users
  • Keep abreast of the latest technology trends, customer demands and usage behaviors
The Person
  • Degree holder with at least 4-5 years solid experience in marketing, digital or integrated marketing agency with exposure on all marketing functions
  • Experience in digital paid media, SEO, SEM, social media and content management. Good knowledge on above-the-line, video and below-the-line production is a plus
  • Experience in data analysis tool (e.g. GA) to draw insight and re-targeting.
  • Possess fundamental understanding of the current online market
  • Sound business acumen with strong online marketing insight
  • Solid digital agency background and network with bloggers and influencers preferred. Bloggers and creative based candidates an absolute advantage
  • Result-oriented, positive, innovative, internet savvy
  • Fluency in both written and spoken English and Chinese

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322 

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies, a copy of which will be provided immediately upon request.

More job information
Job ref no. CTC-07618 (CT3115165-01#2370)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 4 years - 5 years
Career Level
  • Middle management level
  • Degree