The Marketing Manager reports to the GM of Hong Kong and will assist in the conceptualisation, development, and execution of both strategic and tactical marketing initiatives. They will be required to strengthen Chope’s brand identity, grow its network of both diners and restaurants, and assist existing clients in improving their visibility and reservation numbers on Chope.
The lean Chope HK team means that the ideal candidate has to be someone able to lead but willing to get their hands dirty. The Marketing Manager will conceptualise and at times, execute, regular online and offline campaigns. They'll be expected to be able to measure the efficacy of their campaigns, and draw conclusions from the data available to them.
This role is for experienced candidates only, particularly those who have had previous work related to online-to-offline businesses, e-commerce, or other app-centric companies.
Skills, Experience & Traits
While not required, the following skills/experience will be favourably considered
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