Job ref no.: CT3114388-01#5982

Marketing Manager

Ma Belle Jewellery Co Ltd


MaBelle International Limited, founded by an enterprising Stanford graduate, is the e-commerce and digital retailing arm of Lee Heng Diamond Group. The company aims to sell & deliver exciting & affordable jewelry to all online shoppers across the globe. Over the past 5 years, over 50,000 pieces of jewelry are sold to 400 cities around the world under the brand names and The company is in a stage of immense growth as it embarks on a journey to expand their reach to over 1 million Global Sales Points.

Are you looking for an opportunity of a lifetime to work for new economy business?

It will be an excellent opportunity for you to get in early and join a growing team to become one of the leaders to play an important role for a big scale project.

If you consider yourself creative, embrace changes, can realize innovation and make things happened as well as enjoy engaging different level of stakeholders in a fast paced environment, send us your profile!

The Job
  • Develop strategy and business plan for e-commerce channel and new business platform
  • Collaborate with HK marketing function to develop brand strategy that fits for international expansion and build strong brand reputation
  • Lead a team in realization of marketing plan
  • Define customer, value proposition strategy for new market
  • Work closely with cross functional business units to develop a customer orientated portfolio and pricing strategy for various business channels both local and overseas
  • Connect CRM and digital channels including communication apps to support new market penetration
  • Create engaging content for different social media platforms and set up related performance KPI
  • Provide analytics with in depth insights for key business decisions
The Person
  • Degree holder with minimum 8 years in marketing with 3 years in managerial / team leader level
  • MNC background with exposure to work with international brands
  • Experience in content marketing, CRM and digital marketing
  • Experience in launching new products or entering new market
  • Experience in shared economy, payment industry is a PLUS
  • Perseverant, embrace possibility with a can-do attitude
  • Problem solver, agile to learn and share with the ability to articulate and present
  • A people leader with high energy and strong execution
  • Excellent presentation and communication skills in English and Chinese

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More job information
Job ref no. CT3114388-01#5982
  • N/A
Job Function
  • 8 years - 13 years
Career Level
  • Middle management level
  • Degree