Marketing Manager

Job No.: 498850
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Project Management, Marketing

Responsibilities:

• Formulate and devise effective and cost-efficient marketing strategies to achieve overall business objectives
• Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
• Formulate and devise branding strategies and customer events to improve customer loyalty and product usage
• Effectively manage marketing budget and control expenses for every sales and marketing campaign
• Drive digital content for paid Media, social media, etc
• Develop PR angles and prepare press materials according to the campaign themes
• Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
• Proactively understand and analyze market trend as well as competitors’ business and marketing activities for management reference

Requirements:

• Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
• At least 5 years solid working experience in marketing, event management, PR, social media and brand management. Working experience in banking & financial industry is preferred but not a must
• A good team player with excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply: https://careers.pageuppeople.com/798/cw/en/job/498850/marketing-manager=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.