Job ref no.: CT3115703-01#6148

Marketing MGR II

STMicroelectronics

  • Set up regional Digital/Marketing and Marcom agenda consolidation and arbitration with regional product & strategic marketing team with the target of best Digital/Marketing and Marcom ROI
  • Evaluate and quantify various Digital/Marketing and Marcom expenses and ROIs and recommend the most effective Marcom activities
  • Define performance indicators of mass market penetration and track these indicators
  • Define performance indicators of Design Funnel vs Digital Strategy
  • Facilitate the best Marcom practices within the region for Web / edm / communities & forum / social media / events / PR / training / seminar & roadshow / exhibition by implementing knowledge & contents sharing process and RACI process update
  • Manage historical Marcom & PR summary & and current activities summary by month / quarter / year together with consolidated Marcom calendar
  • In charge of Marcom budget management with Division HQ / Finance / management and quarterly/yearly Marcom expense summary
  • Collaborate and coordinate with regional Corporate external communication team for localized press relations activities
  • Lead online marketing activities by working closely with Corporate & regional online marketing department :
. manage and utilize multiple customer contact database from several sources ( event / web / training / ) and e-DM management for the region
. consolidate local website analytics reports and drive newly needed online marketing analytics report request to corporate online marketing department
. Asia Pacific region representative of online Lead management for Microcontroller product
. Integrate regional online marketing activities such as Web and e-DM into Corporate e-DM

  • Joint Marcom activities with Distributors ( Joint advertising and promotion )
  • In charge of operation for online resale biz model to build & manage STM32 direct e-sampling resale process and online resale biz of current distributors

Profile

Education Level Required - Master - Engnr/ Sci, Years of Work Experience - 10 to 15,.The Other skills required are Fluent Mandarin and English


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More job information
Job ref no. CT3115703-01#6148
Salary
  • N/A
Job Function
Industry
Location
  • Tsimshatsui
Employment Term
  • Full-time
Experience
  • 10 years - 15 years
Career Level
  • Senior management level
Education
  • Master's degree