Job ref no.: CT3129593-01#4710

Marketing Officer – Category Development (Sports and Travel)

Hong Kong Television Network Limited

What Will You be Doing

  • With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category (Sports and Travel) and drive its success through multi-channels marketing activities
  • Closely monitor the market trend and competitor information of the product category and make suggestions on merchandise and marketing campaigns
  • Analyse product category and create data driven marketing campaigns
  • Decorate the content of in-app display of your product category and other marketing channels, including eDMs, social media, and push notification
  • Work closely with in-house stakeholders, including sales team, design team, business intelligence team, IT team, etc. to achieve marketing KPI
  • Work with external marketing teams on data-driven joint promotions
  • Make use of marketing analytics and automation tools to create personalised marketing campaigns and customer journeys
  • Develop and execute ideas for customer acquisition for the assigned category

Who Is Our Right Fit

  • Bachelor degree a must, preferably in Marketing and Business Administration field
  • Minimum 2 years of working experience in marketing or sales related discipline
  • Work experience in eCommerce, online business, and start-up an advantage
  • Experience in Salesforce Marketing Cloud, GA360, and Tableau a plus but not a must
  • Creative and well-organized with excellent analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Able to excel in fast-paced and dynamic environment with tight deadlines
  • Self-motivated, result-oriented team player
  • Good command in written and spoken Chinese and English
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More job information
Job ref no. CT3129593-01#4710
Job Function
  • Tseung Kwan O
Employment Term
  • Permanent
  • Full-time
  • 5-day week
  • Discretionary bonus
  • Education subsidies
  • Medical plan
  • Shuttle bus