Job ref no.: CT3124983-01#0448
Fortress

Marketing Officer - Digital

Fortress

Responsibilities:

  • Develop and execute digital marketing promotion & campaign according to company’s guidelines and corporate shared values
  • Conduct campaign analysis and provide optimization suggestion for online promotion mix in order to achieve company’s goal and drive sales
  • Plan & develop creative content for social media & online platforms in order to drive related KPIs (including but not limited to sales, traffic & engagement)
  • Implement media strategies via multiple online & offline platforms and keep up to date with advertising metrics & organic / paid content to optimize campaign performance
  • Manage & design tags for capturing data for re-targeting & conversion tracking
  • Compile regular report on performance of all digital platforms and provide insights to gain in-depth understanding on customer behavior

Requirements:

  • University graduate in Marketing, Communication or other related disciplines
  • Minimum 3 years’ of marketing experience
  • Experience in online media planning & buying would be an advantage
  • Good knowledge in online marketing landscape with hands on experience in SEM & SEO and Google Analytics 360 Suite (Analytics & Tag Manger)
  • Dynamic and creative to cope with fast-paced working environment
  • Good command of English & Chinese with strong interpersonal and problem-solving skills

Interested parties please forward detailed resume with expected salary to People Department - A.S. Watson Retail Hong Kong, Watson House, 1-5 Wo Liu Hang Road, Fotan, N.T. or email to [our mailbox through CTgoodjobs Apply Now ].

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.