Marketing Officer

Job Objective:

Develop and execute supplier marketing program to generate sales leads from international markets and increase their brand awareness of Global Sources products.

Main Duties & Responsibilities:

• Collaborate with managers in preparing and execute plans to support international market development
• Develop and improve lead generation plan of online marketplace/App service and exhibition
• Develop and improve brand promotion plan
• Create and maintain social media (eg. IG, FB, Twitter), marketing website, and EDM campaigns messages
• Develop insight of suppliers through internal survey, desk research, customer survey and FTF interview
• Research on selected industries to create marketing content that increase effectiveness of marketing activities
• Work with creative team to produce marketing material and sales collateral, including those to be used in physical event
• Liaise with internal and external teams to ensure that tasks are completed, and programs are delivered on time
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements:

• Bachelor's degree and/or above in marketing fields
• At least 3 years or above in marketing field
• B2B marketing experience is necessary and B2B marketplace or trade show organizer experience is a plus.
• Good command of English and Chinese is a must.
• Excellent knowledge of MS Office, marketing software (e.g. Eloqua, WordPress), social media operation
• Excellent organization and multi-tasking ability; creativity and business awareness; customer-oriented good team player; basic quality in typography, aesthetics and color

Please submit resume with current & expected salary to Human Resources Department. 

(Personal data collected will be used for recruitment purpose only.)