Develop and execute supplier marketing program to generate sales leads from international markets and increase their brand awareness of Global Sources products.
Main Duties & Responsibilities:
Collaborate with managers in preparing and execute plans to support international market development
Develop and improve lead generation plan of online marketplace/App service and exhibition
Develop and improve brand promotion plan
Create and maintain social media (eg. IG, FB, Twitter), marketing website, and EDM campaigns messages
Develop insight of suppliers through internal survey, desk research, customer survey and FTF interview
Research on selected industries to create marketing content that increase effectiveness of marketing activities
Work with creative team to produce marketing material and sales collateral, including those to be used in physical event
Liaise with internal and external teams to ensure that tasks are completed, and programs are delivered on time
Collaborate with managers in preparing budgets and monitoring expenses
Bachelor's degree and/or above in marketing fields
At least 3 years or above in marketing field
B2B marketing experience is necessary and B2B marketplace or trade show organizer experience is a plus.
Good command of English and Chinese is a must.
Excellent knowledge of MS Office, marketing software (e.g. Eloqua, WordPress), social media operation
Excellent organization and multi-tasking ability; creativity and business awareness; customer-oriented good team player; basic quality in typography, aesthetics and color
Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms and magazines. Global Sources pioneered the world’s first cross-border B2B E-commerce web site globalsources.com in 1995. The Company has over 10 million registered international buyers and users.
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