Posted on 2021-10-22
Luk Fook Holdings Company Limited

Marketing Officer(CRM)

Luk Fook Holdings Company Limited


  • Manage and optimize the Group’s loyalty programs, CRM system and VIP reward program;
  • Assist in developing, planning and execution of CRM strategies and promotions according to the Group’s objective in order to achieve KPIs as assigned;
  • Analyze database for formulating CRM initiatives in order to drive sales, acquisition and loyalty of members;
  • Plan and organise creative CRM campaigns, workshops or events to enhance members’ experience;
  • Design and create promotional messages and materials to deliver effective and seamless communications engaging members via in-store POP, eDM, social media platforms and etc.;
  • Liaise and work closely with internal or external parties to ensure efficient operations and timely rollout of CRM activities;
  • Explore and identify opportunities for joint promotions with potential partners to increase member database and offer more value to existing members;
  • Support any ad hoc projects as assigned.


  •  Bachelor or above in Marketing, Business Administration, Communications or related disciplines;
  • 4 to 5 years of marketing experience with focus on CRM or Customer Loyalty Program;
  • Strong understanding of CRM, database management and segmentation;
  • Excellent analytical and communication skills with creative mindset;
  • Independent and be able to work under pressure with strong ability to prioritize works;
  • Working experience in retail or jewellery industry is highly preferred;
  • Proficient in Microsoft Office (Excel, PowerPoint, Word);
  • Good command of spoken and written English, Chinese and Mandarin.

Interested parties please send full resume with expected salary to Human Resources Manager, Luk Fook Holdings Company Limited, Luk Fook Jewellery Centre, Floor 25, Metropole Square, No.2 On Yiu Street, Shek Mun, Shatin, N.T., Hong Kong or via email at [via CTgoodjobs Apply Now ] or click here  to submit your application.

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More job information
Job Function
Employment Term
  • Full-time
  • 4 years - 5 years
Career Level
  • Non-management level
  • Degree
  • 5-day week
  • Competitive pay
  • Medical plan