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Job ref no.: CT3120517-01#0453
Harvey Nichols (Hong Kong) Limited

Marketing & PR Executive

Harvey Nichols (Hong Kong) Limited

Benefits
  • 5-day week
  • Medical plan

Responsibilities:

  • To work closely with supervisor and content editor to plan, initiate and implement all kinds of marketing communications.  With special focus in WECHAT – to create intriguing and engaging stories; resulting in driving awareness of Harvey Nichols HK and driving traffic to stores.
  • To assist in implementing advertising campaigns including advertising bookings, materials preparation and result evaluation; to explore advertising and promotion trends and develop competitor analysis to create strong content on the advertising channels from print, digital to outdoor.
  • To work closely with supervisor  to plan, initiate and implement press plan, and preparing press release with a sharp press angle/story to pitch to online & offline media in HK.
  • Manage execution of PR gifting,  and to engage KOLs and celebrities to do seeding-program through social media platform that help create brand and product awareness.
  • To be proactive in exploring new mediums and channel for public relations and marketing communications while building and maintaining good press relationship, inclusive of KOLs, stylists and celebrities.
  • Manage news clipping house for press coverage and prepare timely monthly PR report.
  • To assist in organizing marketing events, including press day, customer event and VIP private event.

Requirements: 

  • University graduate in Marketing , Media or Communication
  • At least 1 year experience in marketing or PR fields
  • Have experience in fashion and retail industry is a definite advantage
  • Professional and personal engagement in social media (Instagram, Facebook, Wechat, Weibo, Youtube, etc)
  • Self-motivated, result-oriented and independent worker with ability to cope under pressure
  • Strong project, time management and communication skills
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Good command in spoken and written English as well as Chinese (Mandarin)
  • Candidate with less experience will be considered as Marketing & Communications Assistant

We offer excellent career prospects, competitive salary and fringe benefits to the right candidate. Please send your application with detailed resume quoting Position Title, with date available, current and expected salary to: 

h r d _ h n @ h a r v e y n i c h o l s . c o m . h k or clicking Apply Now.

We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Human Resources Division.

More job information
Job ref no. CT3120517-01#0453
Salary
Job Function
Industry
Location
  • Tsimshatsui East
Employment Term
  • Full-time
Experience
  • 1 year
Career Level
  • Non-management level
Education
  • Degree
Require to Travel
  • No travel