Job ref no.: CT3120772-01#0024
The Wellbeing Group (HK) Company Limited

Marketing & PR Manager

The Wellbeing Group (HK) Company Limited

  • 5-day week
  • Medical plan

Job Summary

Based in Hong Kong, the marketing & PR manager would be responsible for planning, developing, customizing and implementing marketing strategies, public relations activities and social media campaigns across Hong Kong and Macau. The position is also responsible for directing the efforts of PR agencies in Hong Kong and coordinating at the strategic and tactical levels with the other departments of the brand’s regional offices.

Primary Relationships

The position reports to the General Manager in Hong Kong. In Hong Kong, this position has primary working relationships with the Marketing, PR, Digital Marketing and Operations teams.

In Singapore, the position has primary working relationships with the Director of Corporate Communications and the Global Marketing, PR and Digital Marketing teams (all strategies and campaigns are to be approved by the Singapore global headquarters).

Outside the organization, the position has secondary working relationships with PR agencies, the media, mall and department store marketing teams where the brand is a tenant and any other service providers (event organizers, etc.).


Marketing, public relations and social media:

1. Responsible for creating, implementing and measuring the success of:

  • comprehensive marketing, PR and public relations programs that will enhance the brand’s image and positioning within the marketplace and the general public; and,
  • coordinating with local PR agencies and the brand’s headquarters for all local marketing and public relations activities and materials including publications, media relations, advertising and so forth.
  • generate press releases and interview responses.

2. Ensure consistent articulation of the brand’s desired luxury image and positioning locally.

3. Responsible for corresponding with the brand headquarters to obtain editorial direction, design and production of all branded materials.

4. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests in collaboration with the assigned PR agency.

5. Act as the brand’s representative with the media, overseeing on-site execution of media hostings and press event.

6. Effectively manage any crises in collaboration with local PR agency and brand headquarters.

7. Regularly monitor trends and inform brand headquarters of developments in luxury, retail and F&B industries.

8. Coordinate the appearance of all the brand’s advertising, print and electronic materials such as letterhead, use of logo, brochures, etc.

9. Develop strategic marketing partnerships that drive both revenue and increase awareness of the brand through tie-ups, collaborations, product placements, sponsorships, events, etc. This includes outreach, negotiation, contract execution and seeing through deliverables.

10. Plan, coordinate with operations teams and oversee on-site execution of customer events.

11. Lead special projects as assigned, such as cause-related marketing and special events.

12. Advise on social media strategies and manage local accounts in accordance with brand guidelines.

13. Collaborate with digital agencies to develop and deploy digital content for social media campaigns.

Reporting, planning and budgeting:

1. Cultivate a clear and transparent line of communications with the Corporate Communications team at the Singapore global headquarters.

2. Responsible for ensuring that PR and digital agencies achieve targets, goals and objectives.

3. Develop annual plan and budget for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.



  • Minimum of 6 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.
  • Bachelor’s degree in marketing or communications preferred. Graduate degree in a related field is desirable.
  • Past experience working in luxury, retail or F&B marketing and/or communications is preferred.
  • Applicants must be fluent in written and spoken Chinese (Traditional) & English.


  • Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications, digital marketing and public relations activities.
  • Strong creative, strategic, analytical, organizational and personal skills.
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media.
  • Computer literacy in word processing, data base management and page layout.
  • Commitment to working in cross-functional teams.
  • Strong oral and written communication skills.
  • Ability to manage multiple projects at a time.
  • Out-of-town, overnight travel to Singapore or in the region will be required (less than 10%).