Job ref no.: CT3118690-01#6633

Marketing & Public Relations Manager

Clot Co. Limited

Benefits
  • 5-day week
  • Medical plan

Overview

The Marketing & Public Relations Manager develops and executes strategies to support the CLOT brand and JUICE retail store network in Greater China through campaigns, events and activations. This position will partner closely with Retail and Merchandising on company-wide initiatives.

Responsibilities:

  • Press relations; develop relationship with media to create future opportunities
  • Organize product seeding among celebrities, KOL, media, influencers
  • Plan and execute pop ups, in-store events, international shows and presentations
  • Develop and execute campaign strategies and communication materials: lookbooks, press releases, catalogues
  • Support Retail team needs in developing and executing promotions
  • Work closely with Merchandising for upcoming product launches, collaborations, exclusives
  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Direct social media team to engage audiences across traditional and new media
  • Monitor, analyze and communicate marketing & PR results on a regular basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Manage a team of direct reports

Skills and Abilities Required:

  • Proven working experience in marketing and public relations required
  • Proven track record designing and executing successful campaigns at both physically and digitally
  • Strong relationships with both local and national business and industry media outlets
  • Comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Instagram, Facebook, WeChat, Weibo, etc.
  • Event planning experience

Education and Experience Required:

  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • 5+ years of experience

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More job information
Job ref no. CT3118690-01#6633
Salary
  • N/A
Job Function
Industry
Location
  • Southern District
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Non-management level
Education
  • Degree
  • Master's degree