Objectives and responsibilities
Function skills : marketing ( international operational marketing - trade marketer - communication - advertising - SEO&SEM - digital marketing )
Product skills : mass market products ( automotive )
Product category : Luxury
Business sectors : manufacturer ( automotive & transport )
Experience years : 5 to 10
Language skills : chinese - cantonese (business proficient) - english (business proficient)
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Born more than 100 years ago, Maserati (www.Maserati.com) is an Italian exclusive Luxury cars manufacturer with a mission to build ultra-luxury performance automobiles with timeless Italian style, and owned by the Italian American car giant Fiat Chrysler Automobiles (FCA) Italian-American (currently the world’s eighth largest auto maker) whose brands portfolios include Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia
Asia has been experiencing an amazing growth over the last years. Their Hong Kong office in charge of the South East Asia Pacific region (Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Australia and New Zealand) hosts a compact team of 11 passionate and seasoned professionals in marketing & communication, after-sales services, business development, finance and logistic.
With the business expanding and still plenty of room and opportunities to raise the Brand equity profile, Maserati are reinforcing their marketing arm by adding a new and a unique rounded position of Assistant Marketing Manager SEAP covering an exciting mix of digital marketing (50%) and of classic marketing & communication (50%) to bring additional help and branding power to each local marketing teams from their network of exclusive importers/ dealers respectively.