Job ref no.: CTB-10819
PCCW Solutions Ltd

Performance Marketing Manager (e-Commerce)

PCCW Solutions Ltd

  • 5-day week

The Performance Marketing Manager drives paid media strategy for full marketing programme. He/she will ensure highest ROI in paid media dollars, with aim to drive acquisition and retention. He/she will identify and build paid media capabilities within the marketing department, and work with partners or agencies to fill the necessary gaps. He/she will be an expert in paid media landscape, trends and platforms/tools within the marketing department.

The Job

  • Define our overall performance marketing strategy, and specific performance marketing strategies that support individual campaigns.
  • Drive awareness, site visits, app downloads and retention by designing implementing, testing and scaling paid media campaigns across most relevant advertising channels. Manage, execute and optimize online paid media efforts.
  • Identify opportunities with paid media platforms, tools and trends
  • Identify required resource to build performance marketing capabilities within the marketing department, aiming to run all online paid advertising in-house, to drive highest ROI of paid media dollars, and ensure fastest reactive times to consumer or business needs.
  • Be the most up-to-date expert on paid media landscape in Hong Kong.
  • Educate and share updates internally.

The Person

  • Degree in eCommerce, Marketing, other related discipline, or equivalent work experience
  • Minimum 3 - 4 years working experience in related discipline
  • Fluency in written and spoken Mandarin and English.
  • Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements
  • Ability to tie marketing programs to ROI metrics
  • Passionate about eCommerce and digital marketing
  • A good team player with sound analytical and problem solving skills, willing to take challenges.

We offer rewarding career with attractive remuneration package including 5-day week, retirement scheme, generous annual leave as well as comprehensive training to the right candidates.

If you have the desire for a challenging and rewarding career development, please apply via

Fax : 2989 6309

For more information on other job opportunities of PCCW Solutions, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

More job information
Job ref no. CTB-10819 (CT3117724-01#1162)
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 3 years - 4 years
Career Level
  • Middle management level
  • Degree