Posted on 2022-11-25
A.S. Watson Retail (HK) Limited

Performance Marketing Specialist

A.S. Watson Retail (HK) Limited

 Come and join a Winning Team

 We are Awesome !

 Why Should You Join Us?

 At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with 16,400+ stores across 29 markets in Asia and Europe, the ASW family welcomes you…  #BePartofMORE

 You can enjoy :   

  • Convenient office location, less than 5 min. walk from MTR
  • Free round-trip lunchtime shuttle bus services to Shatin
  • Comprehensive Medical and Life insurance coverage, including your spouse and children
  • Well-equipped Gym inside our office building
  • Onsite Clinic and Lactation Room

Role Purpose:

As a group level role, you will play an important role in growing our group brands’ ecommerce business across APAC region. You will help developing paid media strategy for our BUs, achieving growth in ROI performance and user acquisition across digital channels.

A typical day in this Role: 

  • Provide consultancy support to BU stakeholders to optimize and scale overall paid advertising efforts for positive ROI across channels, include SEM, paid social, affiliate, display / programmatic.
  • Keep track and evaluate paid marketing ROAS performance trend; provide actionable insights to BUs for timely improvement.
  • Work closely with technical and analytics team on channel performance analysis and technical issues solving.
  • Identify new channels and Adtech partners to continue bringing revenue uplift for the group.
  • Regular competitor and industry trend analysis to keep BUs informed on media strategy.
  • Provide paid media buying support to our startup eCommerce brand – FillFull (上倉胃子).

 This job is a good fit for You if You are:

  • You are a Competitor - focused and competitive; comfortable with taking calculated risks; with a laser focus on achieving results and are compelled more by logic than emotion.
  • You are a Detailer - like to dig into the details, and excel at minimizing risk;  deliberate fully before making decisions and will need to see all the facts before reaching a conclusion; follow up rigorously.
  • You are an Expert - have in-depth knowledge of a key area and seek possible solutions through study and research; work well in teams and are also comfortable working alone.

Success will depend on:  

  • Min 1-2 years of hands-on experience on key marketing platforms: Google Ads, Facebook Ads, affiliate marketing, Google Analytics.
  • Good understanding on paid marketing landscape and best practices.
  • Strong analytical skills to provide evidence-based recommendations.
  • Experience in data visualization tools and  programmatic advertising is a plus.
  • Excellent communication and problem-solving skills.
  • A good team player and able to work under pressure.

What is holding you back?

 Don’t miss out on this great chance to shape Your life!

  Apply Now! 

Interested parties, please send your resume with current and expected salary package to our Company’s email.  

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.


More job information
  • 5-day week
  • Discretionary bonus
  • Insurance plan
  • Medical plan
Job Function
  • Shatin
Employment Term
  • Permanent
  • Full-time
  • 1 year
Career Level
  • Entry level
  • Degree