Job ref no.: CT3119447-01#0026
Head Start Asia Limited

PR Marketing Manager

Head Start Asia Limited

Job Description:

• Develop and implement Marcom strategies, campaigns, and initiatives to (both above and below the line) to enhance brand image
• ·Capitalize on international PR strategy to generate high local visibility
• ·Develop and expand a strong network of industry contacts to seek out and secure new, interesting and relevant brand partnerships across the fashion, luxury, celebrity and lifestyle sectors
• ·Coordinate and liaise with different parties e.g. Marcom agency, VIPs, Celebrities and Landlords
• ·Organize and manage press days, photo-shoots and other press activities
• ·Develop annual Marcom calendars and prepare press presentations accordingly
• ·Initiate and follow up on celebrity endorsements and related activities
• ·Develop and execute all in-store and offsite marketing and PR events
• ·Drive consumer engagement with a heavy focus on digital and social media
• ·Ensure consistent brand message through all communication channels
• ·Prepare detailed marketing proposals for both internal and external parties
• ·Analyze and evaluate PR results with measurable KPIs and closely monitor PR coverage and generating necessary competitor analysis
• ·Prepare detailed event and regular reports for both internal and external parties
• ·Manage and partner with PR agency to enhance PR results and brand awareness
• ·Liaise and negotiate with other business partners for cross-selling and promotions
• ·Prepare and organize all press materials and communique- Maintain best relationships with internal departments and external suppliers
• ·Assist department head on any ad hoc projects and events
• Other adhoc tasks by line manager


• ·PASSION for fashion!
• ·Degree holder in Marketing, advertising, communications or business related subjects
• ·8+ years of solid marcom experience in fashion industry in China
• ·Exposure in international fashion brand(s) a definite asset
• ·Proven knowledge and experience on digital and social media
• Marcom agencies experience is a plus
• ·Creative, driven, stable, ability to work under pressure
• ·Ability to multi-task and possess good analytical skills
• ·Experience in organizing sizable events
• ·Energetic, sociable and excellent inter-personal skills
• ·Strong network with media and celebrity agents
• ·Proficient in MS Office applications
• ·Fluent in Mandarin and English
• ·Willing to travel

More job information
Job ref no. CT3119447-01#0026
  • 35,000 - 45,000 / month
Job Function
  • Tsimshatsui
Employment Term
  • Full-time
  • 8 years - 10 years
Career Level
  • Middle management level
  • Degree
Require to Travel
  • Travel occasionally