Job ref no.: 274472143-JR-22743
AIA Hong Kong and Macau

Product Delivery, Principal (Senior Manager - Product Marketing)

AIA Hong Kong and Macau

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.


-Lead the team to formulate customer-centric and compelling customer-facing and distribution-facing product communications initiatives through deployment of effective communication strategy to drive business growth and competitive market position across Individual Life and Employee Benefits businesses in AIAHK & Macau
-Ensure product communications initiatives are in line with regulatory requirements, company’s governance policies and brand standards

Roles and Responsibilities:

Team leadership

  • Lead a team of product communication specialists to deliver the product marketing materials and sales enablement tools within the agreed timeline and with high quality

  • Facilitate the team to solve problems in day-to-day operations to strive the accomplishment of the identified goals

Product communication strategy and implementation

  • Plan, develop and drive the implementation of product communications initiatives for all product categories across Individual Life and Employee Benefits businesses to foster new product launch and maximize business growth

  • Understand the product roadmap and proposition strategies including market insights, product positioning and customer personas of each product to formulate competitive and sustainable product communication strategy through compelling product messaging and visualization

  • Develop customer-centric product communication initiatives including product brochures, proposition materials, photo library development and revamp projects

Distribution enablement

  • Build and drive insight-based sales enablement tools and roadshow materials for key products to enhance distributions capability along buyer journeys backed by data analytics and robust channels feedback

Stakeholders management

  • Collaborate with cross-functional teams within Proposition Office including Product Innovation, Proposition Strategy of Life & Wealth Management and Health & Wellness, Product Development

  • Work with other stakeholders including Actuarial, Legal, Compliance, Risk, Business Planning and Marketing, Operations, Agency Business Development, Partnership Distribution and Group Office to manage the review process to ensure smooth implementation

Project and quality management

  • Act as a custodian to ensure accuracy, quality and timeline of deliverables including large-scale materials revamp and monthly update to comply with brand standards, corporate governance and regulatory requirements

  • Manage budgets and track expenses according to company’s guideline

Vendor management and deployment

  • Engage with external vendors including creative agencies, digital agencies, translation houses, printers and Corporate Services to manage the end-to-end development process from concept to layout, artwork development, photos development, visual selection, retouching, production and deployment to digital platforms

Minimum Job Requirements:

Education & Experience

  • University graduate with a degree in Marketing, Business, Communications or related discipline

  • 6 - 10 years of solid experience in marketing communications or product marketing

  • 2 - 4 years of team leadership experience

  • Possess basic product knowledge. Experience in financial industry, especially insurance industry is an advantage. 

  • Obtained the relevant licenses and fulfilled the licensing requirements

Specific Skills

  • Creative, self-motivated and customer-oriented

  • Independent, well-organized and detail oriented

  • Strong language skills in written English and Chinese

  • Strong people and communication skills to all levels of internal and external stakeholders

  • Strong time management and sound problem-solving skills

  • You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.