Chiyu Banking Corporation Limited

Product Development Manager (Segmentation)

Chiyu Banking Corporation Limited


  • Support on formulating customer strategies to drive customer growth and profitability
  • Assist to implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty and retention.
  • Assist to formulate and implement customer segment strategies to achieve the business targets, improve customer experience and explore customer financial needs.
  • Assist to design and implement an integrated sales & service platform, end-to-end sales process for frontline including planning, sales discussion and activities effectively
  • Monitor sales channels’ performance on acquisition, mainly work with direct sales and Branch
  • Perform client profitability analysis, identify gaps and propose action plans to improve lead conversion and revenue generation from deposit or investment of specific segment
  • Organize activities and events to improve customer satisfaction
  • Manage marketing budget to optimize acquisition spending effectively
  • Prepare regular MIS and management presentation


  • Degree Holder in Marketing or related discipline
  • Minimum 4 years of working experience in banking industry, preferably relevant experience in customer segmentation or marketing
  • Good Interpersonal, communication and analytical skills
  • Independent, attentive to details, customer-oriented, positive and proactive working attitude
  • Strong planning, organization and time management skills
  • Strong sense of responsibility and able to work under pressure
  • Good command of written English and Chinese   

We offer competitive packages and promising career opportunities to the right candidates. Please send your full resume with current salary, expected salary and the date of availability to The Human Resources Department, Chiyu Banking Corporation Ltd, 12/F, Chiyu Bank Building, No. 78 Des Voeux Road Central, Hong Kong or fax to 2986-3233 or by clicking Apply Now.

Information provided will be treated in strict confidence and only be used for recruitment purposes. All personal data of unsuccessful applicants will be destroyed after the recruitment exercise. A copy of Personal Information Collection Statement is available upon request.

More job information
  • 5-day week
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan
Job Function
  • Central
Employment Term
  • Permanent
  • Full-time
  • 4 years - 9 years
Career Level
  • Middle management level
  • Degree