Job ref no.: CT3116513-01#2131

Product Manager - Bone Franchise



Accountabilities to local brand lead of BONITA franchise/BU Lead/Country Lead

  • Work cross functionally to ensure the benefits to patients offered by Amgen’s products can be optimized
  • Devise & implement plans in line with global/regional guidance to build the brands & grow the business of the franchise
  • Ensure all plans & initiatives are adhered to highest level of integrity and Amgen Values


  • Insight Generation
    • Initiate and conduct market research when necessary, analyses findings and develops POA accordingly
    • Build network with key external stakeholders (e.g. orthopedic surgeons, endocrinologists, geriatricians, etc.) to gain insight about the unmet medical needs
    • Identifies new business opportunities, develops business cases & plans for securing resources to realize the potential of the opportunities
  • Planning, Execution & Cross-Function Collaboration
    • Develops LRP, annual budget & quarter latest estimates with finance co-workers
    • Develops and implements annual Country Brand Plan/Local Product Strategy (LPS) in full congruence with regional guidance
    • Proposes national budget, sales target and achieves agreement with Country Lead, Local Brand Lead and Sales Leaders
    • Update demand forecast monthly and work with supply chain to ensure stable supply of responsible products
    • Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with regional guidance and the approved local plan
    • With support from Value Access & Policy (VA&P), take the ownership to:
      • propose and executive pricing strategies of responsible products
      • plans and executes hospital formulary listing activities (e.g. DAC & DTC listing)
      • design and executes Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)
    • Support VA&P manager together with medical to implement advocacy plan when the initiatives are related brands, public education, screening, etc.
    • Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and launch meetings)
    • Partners with the local & regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)
    • Agrees with other PMs in the affiliate on joint projects
    • Coordinates competitive intelligence and drives competitive action plans
    • Manage OSE budget to ensure management result can be achieved
    • Recruits and manages external vendors
    • Track and report the brand performance regularly based upon the agreed KPIs included in LPS or other commercial plans
  • Compliance
    • Ensure all activities, campaigns and materials:
      • are reviewed & approved according to the corresponding SOPs
      • comply with internal policies and local code of practices


Minimum Requirements

  • Academic education or experience from similar positions
  • Minimum 3 to 8 years of experience in industry
  • 1 to 3 years as a Pharmaceutical Sales Representative
  • Minimum 2 years of experience in marketing function
  • Fluency in English, both oral and written communications
  • Financial and budgeting skills and experience
  • Documented track record of product launch
  • Computer skills (MS Office programs)

Preferred Requirements

  • Minimum 2 years in a big pharmaceutical company in the local market
  • Documented experience in bone or other primary care therapeutic area will be a plus
  • Documented success in gaining or maintaining market leadership position
  • Proficiency in Cantonese


  • Demonstrates strong strategic thinking, industry knowledge and commercial attitude
  • Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues
  • Applies advanced communication and presentation skills
  • Communicates effectively at all levels both internally and externally, and (inter-) nationally
  • Applies advanced analytical and project management skills
  • Serves as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organisation
  • Displays strong organisational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
  • Takes initiative and acts pro-actively, enthusiastically and creatively
  • Serves as a role model for Amgen Values

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More job information
Job ref no. CT3116513-01#2131
  • N/A
Job Function
Employment Term
  • Full-time
  • 3 years - 13 years
Career Level
  • Middle management level
  • N/A