Job ref no.: CT3118690-01#7927

Product Marketing Executive

Binatone Electronics International Ltd

  • 5-day week
  • Insurance plan
  • Medical plan


  • Responsible for copywriting, editing, proofreading various marketing materials 
  • Conduct market research to gain a solid understanding of customer needs and customer behaviour
  • Generate insights to create compelling customer propositions
  • Identify product positioning and customer segmentation
  • Adapt a creative approach in product development and marketing
  • Liaise with internal teams and other key stakeholders
  • Understand target audience and develop initiatives to attract them
  • Assist in product launches by working with relevant teams


  • Native English speaker
  • 3 years’ experience in English commercial copywriting and editorial skills
  • Degree holder with at least 5 years in product marketing for consumer services or consumer electronics
  • Possess strong sense of ownership with can-do attitude and resulted-driven
  • Excellent communication and presentation with high energy and confidence
  • Ability to work independently and multi-task in less structured environment
  • Experience in interfacing with manufacturing/engineering, sales/product management and customers
  • Self-motivated, analytical, tactful with excellent problem solving skills
  • Candidates with more experience, senior will be considered
  • Immediate availability is preferred

Please apply with full resume, stating current and expected salaries and date of availability by clicking Apply Now.

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More job information
Job ref no. CT3118690-01#7927
  • N/A
Job Function
  • Sheung Wan
Employment Term
  • Full-time
  • 5 years - 10 years
Career Level
  • Non-management level
  • Degree
  • Master's degree