Our premium client is an European based lifestyle consumer goods company with Hong Kong as the Asia Pacific HQ. In order to further strengthen the propelling business in the region, they have created various new positions in Brand Marketing Function and are now actively looking for high potential and passionate Brand Marketing expert to join their winning team.
Reporting to the Regional Brand Director (based in Hong Kong), you will lead the upstream design of brand positioning and strategy from scratch for some of their newly created brand targeting consumers primarily in PRC. You will work closely with Design Manager and Brand Director to lead the site and consumer experience design that deliver the project objective. You will lead the product concept development including pre-launch strategies. You will develop superior understanding of category and competition for creating proactive winning model over competitors. You will collaborate closely with external parties such as government officials and multiple agencies in PRC. You will reapply the marketing plans and go-to-market strategies to other Asia Pacific countries.
To be qualified for this role, you should be a Bachelor Degree holder preferably with major in Business Admin/ Marketing/ Communications, etc. You should possess at least 5 years of in-house consumer marketing/ brand marketing/ product marketing experience from sizable FMCG companies. You should possess solid brand upgrade/ upstream/ trade-up successful stories. You should be a passionate leader who can be able to work closely and effectively with internal & external dynamic teams. Mareketers from Mainland China who would like to relocate to Hong Kong are highly preferred. Talents with former global brand marketing experience will be highly advantageous. You should speak fluent English and Chinese. You should be open to frequent business travel to major cities in PRC.
If you are interested in this role, please email your updated resume with current and expected package details to Gabriel Cheung by clicking Apply Now. All information collected will be used for recruitment purpose and be kept confidentially.
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