Job ref no.: CT3114389-01#8849

Regional Content Manager

VMA Group Asia Limited

  • 5-day week
  • Dental plan
  • Medical plan

Our client is looking to hire a seasoned Regional Content Manager to develop, create and implement the content program for the product marketing group in Asia.  This role will be based in Hong Kong.

Key accountabilities 

  • Managing regional content campaigns - eg. market outlooks, asset class outlooks, focus fund programs.
  • Managing the information flow from product marketing specialists to the various content platforms, in conjunction with the digital team.
  • Managing the product marketing content calendar and ensuring appropriate coverage of product content across all digital platforms.
  • Conducting ongoing usability tests to gauge content effectiveness.
  • Gathering data and analytics and making recommendations based on those results. Working with content owners to revise and measure content and marketing goals.
  • Working closely with creative, digital, traffic, social teams on creative/branding initiatives to ensure a consistent message across all channels. 

Experience and skills 

  • 10+ years of experience in creating editorial content/ marketing/advertising. 
  • Strong experience working in financial services and experience working in asset management is a strong plus.
  • Proven experience in creating content that resonates with different audiences in different channels/using different mediums - in particular, digital. 
  • Attention to detail and a high level of accuracy is essential. 
  • Proven ability to work closely with investment professionals and maintain strong working relationships.

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More job information
Job ref no. CT3114389-01#8849
  • N/A
Job Function
Employment Term
  • Full-time
  • 10 years - 15 years
Career Level
  • Senior management level
  • Degree