Job ref no.: CT3124243-01#8439

Regional Digital Marketing Manager, Luxury Brand

Eastwood Consultants Ltd

Benefits
  • 5-day week
  • Discretionary bonus
  • Medical plan

An international luxury brand is seeking for a digital marketing professional to join the advertising team.

 

  • APAC online media strategy
  • Social media / digital platform content
  • Familiar with Chinese consumer behavior


Responsibilities:

 

  • Formulate media strategy for APAC and manage agencies to execute planning according to brand guidelines.
  • Responsible for all-year-round digital marketing plans and activities including on-off line initiatives, SEM management, and campaigns to support eCommerce.
  • Perform market research and be an expert on each region's consumer behavior. Create relevant content for digital platforms.
  • Perform budget planning. Manage and analyze performance of campaigns. Evaluate and get insights for future planning and KPIs setting.
  • Explore new channel and content direction for digital and social media platform.
  • Supervise gifts and collateral creation to ensure consistency of brand image.


Requirements:

 

  • Degree holder in marketing or related studies.
  • Minimum 5 years solid experience in digital marketing.
  • Familiar with Chinese consumer behavior. Regional exposure is required.
  • Enthusiastic and passionate in luxury industry.
  • Excellent in written and spoken English and Putonghua.

 

Reply Information:

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More job information
Job ref no. CT3124243-01#8439
Salary
  • 45,000 - 55,000 / month
Job Function
Industry
Employment Term
  • Full-time
Experience
  • 8 years
Career Level
  • Senior management level
Education
  • Degree